Playtech extends partnership with BoyleSports until 2028

Playtech has today announced that it has further extended its agreement with BoyleSports, a leading online sports betting and gaming provider, until 2028.

Playtech is pleased to announce an early extension of its original agreement with BoyleSports, which was initially set to run until 2025. This partnership, spanning across the U.K. and Ireland, has seen Playtech continue to provide a dedicated casino tab, an exclusive live casino, and its award-winning bingo and poker content.

This extension ensures that Playtech will remain the exclusive provider for BoyleSports’ live casino offering until 2025 whilst also maintaining exclusivity over BoyleSports’ live casino branded tables as well as Poker and Bingo until the end of 2028.

Steve Payne, Gaming Director at BoyleSports commented; “We are delighted to extend our partnership with Playtech for another four years. Having had a strong and successful partnership with Playtech for many years now, we see this extension as an exciting opportunity to continue growing our business. We are passionate about creating the best possible player experience across all verticals, and we remain confident that this continued partnership with Playtech will enable us to do exactly that.”

Panos Scoursis, Commercial Director at Playtech said; “We are thrilled to extend our partnership with BoyleSports and look forward to continuing to deliver innovative solutions that meet the evolving needs of our customers. This partnership is a testament to our commitment to delivering high-quality gaming experiences to our customers while maintaining our commitment to responsible gaming.”

Reade more >>

Playtech expands its poker presence in Sweden with Svenska Spel

Playtech, the world’s leading gambling technology company, extended its presence in Sweden through a new partnership with Svenska Spel Sport & Casino, a prominent operator in the region.

This month, Svenska Spel launched Playtech’s poker product and iPoker network, as part of the company’s strategy to modernize and improve its poker offering. The product brings various improvements for players, including new features, a better mobile playing experience, and a connection to the iPoker network, which gives Svenska Spel players access to a larger liquidity pool, more tournaments, and greater prize pots.

“We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden,” said Marat Koss, VP of Interactive Gaming at Playtech. “This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration. We are delighted to welcome Svenksa Spel to the iPoker family.”

This latest move extends the current partnership covering online casino and live provision that began in 2019, making Playtech the exclusive partner of poker to Svenska Spel.

The continued partnership marks a key development in the expansion of Playtech, after Playtech recently secured B2B permit for Sweden, as per new regulation, and underlines the continued popularity of poker, one of Playtech’s most successful verticals across the company’s portfolio.

“Launching Playtech’s poker offering is a great step forward for Svenska Spel,” said Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino. “Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden. This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future.”

Reade more >>

Playtech finishes off the 2022 fiscal year with strong numbers

Playtech, the leading platform, content and services provider in the online gambling industry, today announces its final results for the year ended 31 December 2022.

Summary:

Excellent FY 2022 driven by continued strength in regulated B2B markets, and Snaitech.

Record Adjusted EBITDA of €405.6 million, up 28% vs. 2021.

Landmark agreement signed with Hard Rock Digital in Q1 2023, accelerating the U.S. strategy and providing growth opportunities globally.

Ahead of its B2B investor event later today, Playtech is pleased to announce a new medium term Adjusted EBITDA target for B2B of €200 – 250 million.

Strong start to 2023 in spite of the broader macroeconomic and geopolitical uncertainty.
“2022 was a year of considerable strength for Playtech, in which we delivered record revenues and EBITDA, ahead of market expectations,” said Mor Weizer, CEO. “All parts of the business contributed to this performance, with B2B powered by Europe (ex-UK) 3 Sensitivity: Internal and the Americas, and B2C’s impressive performance underpinned by Snaitech’s continued strength in the Italian market in both retail and online.


Divisional highlights B2B Gambling:

Very strong growth within regulated markets helped to deliver total B2B revenue of €632.4 million in 2022, growing 14% (+11% at constant currency).

B2B Adjusted EBITDA was €160.2 million compared to €139.2 million in 2021, achieved against the backdrop of the war in Ukraine where we employ over 700 colleagues (c.10% of our workforce).

Europe ex-UK grew 31% at constant currency to €184.6 million driven primarily by Netherlands with strong contributions from Poland, Spain and Ireland.

Americas continued to perform well with revenues of €144.7 million and 27% constant currency revenue growth. Caliente in Mexico remained a key driver of strong revenue growth while the Brazil market also performed very well in 2022 and offers significant opportunity going forward, as this market moves towards regulation.

Significant progress made executing the US strategy:

Landmark agreement signed with Hard Rock Digital in early 2023.

Launched the IMS platform with Parx Casino & Racing and Parx Casino Shippensburg in Pennsylvania, involving a complex migration off a competitor’s platform.

Signed several new deals including Golden Nugget, WynnBET, Resorts and 888 which are expected to go live in the coming months.

Licenses granted in Pennsylvania and Colorado in 2022. Ohio and Maryland licenses granted in early 2023. Now licensed in nine states with further applications progressing.

Launched with NorthStar in recently regulated Ontario, Canada in early 2022; recently announced an extension of the relationship and a strategic investment in NorthStar to ensure we are well positioned to benefit from the attractive Canadian market.

Live Casino continued to see good revenue growth; strategically important facility opened in Peru in H1 that will help continue to drive future growth in the region.

The higher margin SaaS offering continues to gain traction with over 100 further brands added in 2022, bringing the total to over 350.

Asia revenue declined 18% (-21% at constant currency) due to competitive pressures and the impact of lockdowns in parts of the region in the period, while the Company incurred a bad debt provision of €15.4 million due to collection delays, recognized in H1.
“Strategically we have also continued to deliver, executing the successful sale of Finalto continuing our simplification strategy, and making great progress in North America with the launch of the IMS platform with Parx Casino in Pennsylvania and having signed several significant new deals including Golden Nugget, WynnBET, Resorts and 888 Casino,” said Mor Weizer, CEO.


B2C Gambling:

Total B2C revenue (including Snaitech and white-label) grew 48% year on year to €983.1 million (2021: €663.7 million). Adjusted EBITDA was €245.4 million compared to €177.9 million in 2021.

Snaitech Adjusted EBITDA grew 39% to €254.2 million (2021: €182.6 million) driven by retail sites reopening at the end of June 2021 post-pandemic.

Snaitech’s online business performed ahead of expectations with revenue growth of +2% versus 2021, despite the reopening of retail sites. The second half saw revenue growth of +10% v H2 2021, as Playtech continues to leverage the structural shift to online. Adjusted EBITDA margins remained high at 56% in 2022 versus 59% in 2021.

Snaitech maintained its number one position by brand across retail and online sports betting in Italy in 2022.

HAPPYBET, now integrated into Snaitech’s operations, remained loss-making, with EBITDA of €-10.8 million (FY21: €-11.4 million) but strategic and operational measures have been taken such as upgrading HAPPYBET’s technology infrastructure.

Sun Bingo White Label saw 5% revenue growth to €65.3 million while Adjusted EBITDA fell to €2.0 million (2021: €6.7 million). Reported EBITDA includes a €10.4 million charge in H1 to terminate an onerous contract. The termination of the agreement will positively impact the profitability of the business going forward.

Financial and corporate highlights:

Strong cash generation in 2022, with adjusted operating cashflow5 of €397 million.

October 2023 bond partly repaid generating significant cash interest savings; additional refinancing options being considered for remaining €200 million October 2023 bond.

Sale of Finalto for cash consideration of $228.1 million was completed in July 2022 with a profit on disposal of €15.1 million, marking a significant step in Playtech’s stated strategic objective to simplify the Group.

Disposal of 100% of Statscore to LSports, and simultaneously acquiring a 30.89% stake in LSports, a provider of data to sportsbooks and media companies to increase our footprint in the growing sports data market. In 2023, Playtech announced an equity investment in NorthStar, the proceeds of which will be used to accelerate the growth of NorthStar’s footprint across Ontario and future regulated markets across Canada.

Landmark agreement signed with Hard Rock Digital in early 2023. As part of the agreement, Playtech has also invested $85 million (c.€80 million) in exchange for a low single digit % minority equity ownership stake.

Reported profit of €40.6 million (2021: €686.7 million). Prior year included a significant gain on equity call options embedded in the Company’s agreements in the Americas.

Current trading and outlook:

The macroeconomic outlook remains uncertain given geopolitical and inflationary pressures.

Despite this, Playtech has had a strong start to 2023, driven by Snaitech and Caliente and highlighting the resilience of Playtech’s increasingly diversified portfolio.

Playtech has announced a new medium term Adjusted EBITDA target for B2B of €200 - 250 million.

Snaitech medium term Adjusted EBITDA guidance maintained at €300 - 350 million.

Strength of balance sheet further improved by strong cash generation and proceeds from sale of Finalto; financial position gives flexibility for future shareholder distributions and M&A.

Given the strong performance in 2022, and momentum within the business, the Board remains confident in Playtech’s ability to execute on growth opportunities across both B2B and B2C divisions.
“We have started the new financial year well and announced the signing of the landmark transaction with Hard Rock Digital, and in spite of the continued macro-economic and political uncertainty, remain confident in our future prospects, as well as our ability to deliver value to all our stakeholders in a sustainable and responsible way,” said Mor Weizer, CEO. “I would like to take this opportunity to thank my colleagues and partners for their continued dedication and support. In particular, I’d like to acknowledge the bravery of our colleagues in the Ukraine and praise the work of our crisis management team, who have worked tirelessly to support our Ukrainian colleagues and their families.”

Reade more >>

Playtech extends partnership with Paddy Power

Playtech has announced the extension of its exclusive partnership with Paddy Power, a leader in the sports betting scene.

The new multi-year deal builds on a longstanding relationship between the two key players in the gambling sector, which dates back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals for Paddy Power in both the U.K. and Ireland and, as leaders in this field, will continue to provide market-leading sports betting software to fulfill the increasing demand for a digital betting experience from customers in a Retail Betting Shop.

Shimon Akad, COO at Playtech: "Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on progressing plans to provide a customer-centric roadmap for the years ahead as we continue to develop new technologies aimed at digitizing the retail space."

Playtech's reputation as the leading provider of Retail Sports Betting terminals has been further bolstered by recent releases of exciting and popular new features and markets, such as improved Betbuilder, and Player Props. The Growth in popularity of the Sports Betting terminal in Retail shops has been evidenced recently by World Cup performance.

David Newton, COO at Paddy Power: "We are pleased to continue our strategically important relationship with industry leader Playtech. Playtech terminals are integral to our retail offer and a crucial part of the future strategy of our shops. We look forward to expanding this even further in the coming years".

The future of our partnership is bright as we leverage Flutter’s market leading pricing capabilities to deliver new markets and betting opportunities for Paddy Power customers using the Playtech terminals. We are focused on delivering a fantastic omni channel and betting experience to even more players.

Reade more >>

AdmiralBet joins Playtech iPoker network

Playtech, the world’s leading gambling technology company, has welcomed AdmiralBet to its iPoker network.

Focused on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network offers an excellent liquidity pool, backed by prime software and services developed to comply with regulatory requirements in multiple jurisdictions. Joining the network earlier this month, Admiral is the latest in a series of recent additions, with the operator continuing to grow its share in the key Italian market.

Marat Koss, VP of Interactive Gaming at Playtech, comments: “We are delighted to welcome AdmiralBet.it to the iPoker network. The past few years have seen great changes in the Poker sector, and while these have included undeniable challenges, Playtech has continued to invest in both enhancing our Poker product and extending our network. AdmiralBet is one of Italy’s fastest-growing Poker operators, and we are very proud to be chosen as their partner to build on this success.”

Paolo Marchi, Managing Director at AdmiralBet, adds: “As a world leader in the gambling industry, and an unrivalled track record of success in Poker, Playtech was a natural choice as our new network provider. The company’s commitment to Poker is clear, and we look forward to a long and successful partnership as we build our market share in Italy.”

Reade more >>

PokerMatch joins Playtech iPoker network

Playtech, the world’s leading gambling technology company, welcomed PokerMatch to its iPoker network, one of the largest and well established poker rooms in Eastern Europe.

"We at PokerMatch are both inspired and excited to be part of the iconic iPoker network,” said Ruslan Bangert, CEO of PokerMatch International. “Partnership with such a well-established partner as Playtech will undoubtedly become one of the most important achievements for our company.

 PokerMatch is only six years old, and we are happy with the growth and successes we have achieved in such a short time – and this partnership with Playtech marks an important milestone in that growth. The credit goes to the whole team. I wish success to our new alliance and thank our colleagues at Playtech for easy, fast and professional communication.”

Focused on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network is one of the best established and longest-running networks in the industry and offers an excellent liquidity pool, backed by prime software and services developed to comply with regulatory requirements in multiple jurisdictions.

“We are really excited to welcome PokerMatch to the iPoker network”, said Marat Koss, VP of Interactive Gaming at Playtech. “In just six short years, PokerMatch has significantly developed and expanded its business to become a major player in Eastern Europe – a potentially key growth region for the wider industry. We look forward to a long and successful partnership with PokerMatch as it continues to grow and break new records.”

PokerMatch is continuing to develop its offering, presenting players with new and exciting opportunities for a successful and enjoyable gaming experience, including increased guarantees in tournaments and series, exciting and profitable promotions, modern and versatile software, and a field of players from all over the world to compete with at any time.

The poker room also promises special bonuses to make playing on the new platform an entertaining experience. The company will soon report all the details of the transition process on the PokerMatch website and on social networks.

Reade more >>

Playtech opens live casino studio in Romania

Playtech, the world’s leading gaming content and software, systems and services supplier, has opened a state-of-the-art live casino studio facility in Bucharest, Romania to cater for a huge demand in licensees in the newly regulated Eastern European country.

Playtech’s new Romania live casino facility employs native dealers and further bolsters its position as the world’s leading live casino software and content provider with the largest global footprint in the gaming industry.

Playtech has well-established, large-scale live casino studios in Manila and across Europe including Latvia and other regulated markets including Spain and Belgium in order to cater to local audiences in regulated and soon-to-be regulated jurisdictions.

The facility, that was delivered ahead of schedule, offers licensees a huge range of new and classic game variants including live blackjack, roulette and casino hold'em. All products are streamed using the latest HD camera equipment and next generation live gaming platform offering available across all desktop and mobile devices.

Romania opened its newly regulated, licensed online gaming framework earlier this year with Playtech receiving approval for four licences including software, live studio, platform and hosting services.

Mor Weizer, Playtech CEO, said: “The opening of the new studio further solidifies Playtech’s position as the market leader in global, cutting-edge, regulated live casino.

“This is just the beginning of our growth plans with a series of exciting new products and variants in our 2017 live casino roadmap as well as significant expansion plans for our other facilities,” Weizer added.

Reade more >>

Playtech extends long-term partnership with Flutter

Playtech, the world’s leading gambling technology company, today announces a new five-year contract extension with Flutter Entertainment for its Paddy Power, Betfair and Sky Casino brands. Under the new agreement, Playtech will provide its market leading products and services to all three brands for their online gambling and live casino offerings.

Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. By partnering and working with the leading operators and suppliers in the industry Playtech led efforts to develop the industry’s first code of conduct on safer game design.

This five-year deal represents a significant extension of Playtech’s successful long-term relationship with key strategic partner Flutter. Playtech’s proven suite of products and services will be available in many of Flutter’s operations across Europe.

In addition, Playtech will continue to provide exclusive dedicated studios for Paddy Power, Betfair and Sky Casino with respect to their live casino offerings, including the exclusive launch of Sky Vegas Live Casino in early 2021.

Shimon Akad, Chief Operating Officer at Playtech, said: “Flutter is one of Playtech’s key strategic partners, and so this new long-term agreement to supply our innovative software and services across four key product verticals is significant. This is testament to the long standing and strong relations between Flutter and Playtech, and we look forward to continuing to work with Flutter in its core markets to support Paddy Power, Betfair and Sky Casino over the next five years.”

Conor Grant, CEO of Flutter’s UK&I Division, added: “We are pleased to have signed an extension agreement with Playtech. Over the years we have built a very successful partnership and are excited to continue offering our customers access to software from one of the world’s leading suppliers of high-quality gaming product.”

Reade more >>

888 announces new live casino partnership with Playtech

888, one of the world’s leading online betting and gaming companies, is pleased to announce a new partnership with Playtech, which will see 888 Casino host a range of the supplier’s innovative Live Casino and random number generator games on its platform. This partnership will add to 888’s premium content offering and strengthen its position as a market leader in online casino games.

In addition, the partnership will see Playtech host a bespoke 888 branded studio in its state-of-the-art Live Casino in Riga, Latvia. 888’s studio will feature a range of leading live casino games and exclusive content from Playtech, including Live Slots, Spin a Win and the newly launched Adventures Beyond Wonderland.

Guy Cohen, SVP, Head of B2C at 888, commented: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s Live Casino and RNG content will do exactly that. The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”

Edo Haitin, CEO of Live Casino at Playtech, said: “888’s significant investment in, and commitment to, the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”

Yori Arami, Commercial Director at Playtech, added: “The new RNG content agreement means 888 will have access to Playtech’s substantial range of new and innovative online casino games, coming from its strong line-up of game studios. This will include access to Playtech’s branded content including titles such as the Sporting Legends Suite and the recently launched Rubik’s® Cube, all powered by the industry’s most popular progressive jackpots. We look forward to continuing the successful partnership across many markets over the coming years".

Reade more >>

Playtech launches first live dealer online slot

Playtech, one of the first casino games developers along with Microgaming, has launched the first-ever online slot game with a live dealer. The Buffalo Blitz slot is a remake of Playtech’s popular fruit machine from a few years ago.

While the game is considered an online slot, the rules are slightly different. We’re going to explain to you how it works. It might be worth noting at this point that the Buffalo Blitz works both on mobile and desktop devices. To find an operator that works on mobile and offers Playtech games, check out Smartphone Casinos.

Reade more >>

Playtech launches Casino Stud Poker

Playtech, the world’s leading gambling technology company, has announced the launch of its latest live Poker variant, Casino Stud Poker – complete with the chance to win an exclusive Live network jackpot.

Casino Stud Poker joins Casino Hold’em and Three Card Brag in Playtech’s live Poker selection, offering even more ways to enjoy the classic game in a live environment. In each round the player and the dealer both receive five cards with the best hand winning. Any player betting £1 has a chance to win the unique live network jackpot by scoring a Royal Flush.

Based in Playtech’s flagship Eurolive facility in Riga, the Casino Stud Poker room is now available 24/7 network-wide following an exclusive period with Bet365. Reflecting the ongoing trend for portrait play on mobile, the game has been developed to work in both landscape and portrait modes.

Kevin Kilminster, Head of Live Casino Innovation at Playtech, comments, “At Playtech we’re committed to developing fresh and innovative game variants to deliver the diversity our customers demand and to offer Live Casino players a superior experience. 2019 has been our busiest year yet for new game variants, and Casino Stud Poker is already proving to be a highly popular addition to our range.

Reade more >>

Playtech acquires BetBuddy

Playtech has acquired BetBuddy, the responsible gambling analytics solution provider, for an undisclosed fee.

Playtech's strategy is to acquire complementary technology that extends its software and services offering to the gambling industry's leading operators. The integration of BetBuddy's behavioral identification and modification software into Playtech's powerful IMS player management system will enable Playtech to continue to lead the industry in the delivery of responsible gambling products and services.

The integration will deliver an industry leading responsible gambling player management platform and will give Playtech's licensees the opportunity to offer their players a safer environment in which to enjoy Playtech's omni-channel products, features and functionality. The acquisition will ensure the Playtech platform will be well placed to navigate the continually evolving global regulatory challenges around Responsible Gambling in online and retail markets.

Over the past five years, BetBuddy, in collaboration with the clinical, responsible gambling and machine learning scientific communities, has developed a proven track record in implementing responsible gambling solutions in regulated markets through its patent-pending behavioral identification and modification solution.

Playtech trialed BetBuddy's analytics software earlier this year, using its algorithms to detect at risk behaviours. The addition of the BetBuddy team and methodologies to Playtech's data-driven approach will allow Playtech to take the next step in evolving its gambling content to ensure it is developed and deployed in a sustainable manner.

Reade more >>

Playtech launches online casino in Czech Republic

Playtech, the world's leading gaming content and software, systems and services supplier, has become the first supplier to launch online casino in the Czech Republic with the rapidly expanding Fortuna brand.

On 24 February, the Czech Ministry of Finance granted Fortuna the country's first ever license to operate online technical games. The operator has since gone live with a large selection of Playtech's industry-leading online and mobile slot and table game content and best-performing progressive jackpot titles, including the Age of the Gods portfolio and other Playtech favorites, such as Gladiator and White King. Fortuna will gradually expand this in the coming months.

In August 2016, Playtech agreed a contract with Fortuna to supply it with a scalable, omni-channel platform and seamless wallet technology enabling it to accelerate its gaming strategy across sportsbook, gaming and CRM and become a leading regulated operator in the Central and Eastern Europe (CEE) region.

Since then, both companies have worked closely together to launch in Romania and plan to broaden the offering across further markets including Poland and Slovakia in the future.

Shimon Akad, COO, Playtech, said, "We are delighted to be the first supplier to go live in the Czech Republic with our pioneering omni-channel platform technology and best-performing casino content and to further expand Fortuna's offering in this newly regulated market.

"We pride ourselves on being leaders in regulated markets and today's announcement highlights just how we always aim to lead the way," Akad added.

Reade more >>

Playtech launches Prestige Baccarat

Playtech, the world's leading gaming content and software, systems and services supplier, has launched Prestige Baccarat, the second installment in the growing series of hugely popular Prestige live casino titles offering unique and superior gameplay, including five dynamic camera views for a closer to the action offering.

The classic game of Baccarat has been given a modern day makeover with Playtech's offering unique to the live casino market. The live Baccarat experience has been significantly enhanced with five gameplay angles and action replays of winning hands enabling players to get closer to the action than in any physical or online environment.

Staged in a newly designed environment, Prestige Baccarat offers a custom-designed cloth and backdrop which depicts the Chinese symbol for Luck, plus a series of specially positioned cameras which focus on the Squeeze element of Baccarat and reinforce the values and experience this type of game is aimed to deliver.

The game's user experience and journey has also been re-engineered and enhanced for ease of use, while the dealers themselves have been hand-picked for their Baccarat skillset and native languages depending on which options players select.

The game showcases Playtech Live's first re-engineered user interface which, following the company's release of HTML5 Roulette, has been built in close co-operation with licensees. Extensive discovery sessions and customer feedback and the addition of hand-picked expert Baccarat dealers, combine to create Playtech Live's best ever UI to date.

Reade more >>

Playtech takes over supply of Austrian poker network

Playtech, the world's leading omni-channel gaming software and services supplier, has agreed terms with Win2Day to take over supply of Austria's regulated online poker network.

The initial three-year deal will see Playtech work closely with the Austrian Lotteries and Casinos Austria-owned Win2Day brand to replace existing suppliers and deliver a cutting-edge, bespoke desktop and mobile-enabled poker platform for the country's only regulated network.

Playtech will launch the platform in mid-March this year, providing ongoing software and technical support and working closely with the brand to expand the offering over the next three years.

Playtech has invested significant development resource in refreshing its award-winning iPoker client including a new lobby and home tab, a full overhaul of the software's poker tables and a series of new game views enabling easier and fully personalized access to a wide variety of players' favorite games.

A number of leading international sports betting and gaming brands including Coral and bet365 have recently gone live with Playtech's innovative iPoker client featuring a host of new and enhanced functionality and allowing for rapid future feature and games releases.

Reade more >>

Playtech wins contract with Norsk Tipping

Playtech, the world’s leading omni-channel gaming software and services supplier, has won a coveted contract to supply Norway’s state-owned gaming operator with locally adapted content across more than 4,300 interactive gaming terminals.

Playtech was one of eight competing suppliers during the procurement process, and one of three to win the contract. In partnership with Norsk Tipping, Playtech will further develop its interactive terminal games offering and, in August, will begin delivery of a suite of interactive retail gaming content designed specifically for the Norwegian Belago (bingo halls) and Multix (retail) environments.

The company, under Playtech subsidiary Videobet Interactive Sweden, is one of three suppliers selected to provide new content for all Norsk Tipping interactive gaming terminals. The duration is for an initial two-year period that includes an option for two further one year extensions.

The deal is in addition to Playtech’s current contract to provide Norsk Tipping with more than 4,300 gaming terminals as well as the innovative TruServ platform, the engine that powers the Norwegian retail and bingo hall gaming markets.

Shimon Akad, COO, Playtech, said: “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. We’re delighted both with the outcome of the procurement process and scoring highest among our competitors.

“The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”

Lene Finstad, EVP Product and Brands, Norsk Tipping, said: “We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way.”

Reade more >>