EvenBet Gaming Announced as Official Sponsor of SiGMA Poker Tour 2025

23 March 2025 – EvenBet Gaming, a leading force in online poker software and solutions, has secured a headline sponsorship deal for the highly anticipated SiGMA Poker Tour 2025, underscoring the company’s commitment to driving growth and innovation within the global poker community.

The sponsorship covers the two flagship events on the tour:

• Brazil: 9-14 April 2025

• Malta: 3-7 September 2025

Boosting Global Participation

In line with its mission to make poker more accessible, EvenBet Gaming is enabling its partner networks to host exclusive online satellite tournaments. These online qualifiers will offer players the chance to win coveted VIP packages, including entry to the SiGMA Poker Tour main events.

For the upcoming Brazilian leg, satellites will be run via EvenBet’s LatPoker network, covering multiple countries across South and Latin America, ensuring players from the region have the opportunity to join one of the largest poker events of the year.

Each VIP package features:

• Main event buy-in

• Five nights’ accommodation

• Meet & greet sessions with SiGMA ambassadors

• Access to exclusive entertainment experiences

Championing Diversity in Poker

Adding to the excitement, EvenBet Gaming has announced its sponsorship of Bianca Lira, one of Brazil’s most accomplished online poker professionals. With over a decade of success in the digital poker arena, Lira will represent EvenBet as both a competitor and ambassador throughout the tour.

Reflecting on the partnership, Dmitry Starostenkov, CEO at EvenBet Gaming, commented:

“Poker is one of the few iGaming verticals where online and live events are closely linked. As a leader in online poker technology, we’re proud to strengthen this connection by supporting major live tournaments and expanding digital access. Sponsoring the SiGMA Poker Tour 2025 is an exciting step toward enhancing the global poker landscape.”

Alexandra Voronetskaya, CMO at EvenBet Gaming, added:

“Women remain significantly underrepresented in professional poker, with male players making up over 90% of the field. Supporting talented players like Bianca Lira is part of our ongoing effort to promote diversity and inclusivity, both online and at live events.”

Bianca Lira also shared her enthusiasm:

“I’m thrilled to join forces with EvenBet Gaming for the SiGMA Poker Tour. It’s an incredible opportunity, and I’m looking forward to showcasing my skills and being part of a company that truly values the evolution of poker.”

With a guaranteed $250,000 prize pool for the main event, the 2025 SiGMA Poker Tour promises to be one of the year’s most thrilling poker highlights — blending the best of live and online experiences.

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BetMGM confirms first £250,000 Cheltenham drop winner

Following the conclusion of the 2025 Cheltenham Festival, BetMGM can confirm the first of two lucky £250,000 winners.

Steve from County Durham became the first winner of two BetMGM £250,000 giveaways during this year’s Cheltenham Festival, having placed a £2 qualifying bet with the online bookmaker.

UK Director at BetMGM, Sam Behar, said: “After a sensational four days at Cheltenham, which included Wednesday’s feature, the BetMGM Queen Mother Champion Chase, we’re delighted to announce the first winner of our Cheltenham £500,000 giveaway and to have given one BetMGM punter a sensational surprise!

“Steve has become our first winner and we’ve credited his account with an unbelievable £250,000. We think it’s fair to say he never dreamt of backing a winner as good as this one!”

BetMGM’s first £250,000 winner, Steve from County Durham, said: “It hasn’t sunk in, I’m still sitting here thinking ‘is this real?’. Until the money hits the bank, I’ll probably be saying the same.

“I’ve always had a dabble, I’m not a massive bettor but I do like a bit of a flutter. We always have a family day for the Grand National.

“I do football and horse racing betting via BetMGM and the first day [of Cheltenham] I was off work and I went to Sedgefield Racecourse with a friend of mine. They had the big screen up for watching the live races, so I had a flutter on BetMGM and I saw it [the £500,000 Giveaway] in the offers and thought, ‘why not, you never know!’, which is why it’s a massive surprise.

“I think some of it is going to go into my retirement fund – I’m planning for retirement and this is probably going into investments to put away for that – but some of it is probably going to go to paying off some car loans and doing a bit of house improvement.”

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EvenBet Gaming celebrates 20 years of innovation

EvenBet Gaming, a leading developer of online poker software and solutions, is celebrating its 20th anniversary after a record-breaking year, including a 27.9% increase in annual revenues and an 8.4% rise in profits for 2024.

EvenBet Gaming has been ever-present since the formative years of the iGaming industry. This enduring presence and adaptability have been exemplified throughout 2024, cementing its role as a key innovator in online poker.

The company’s impressive revenue growth can strongly be attributed to its commitment to global expansion, entering six African countries as well as Romania and the Philippines in 2024, while earning new certifications in the Netherlands, Georgia, and Slovenia.

Closer to home, the team reached another significant milestone, surpassing 200 employees, reflecting a 25% growth year-over-year.

During the past 12 months, EvenBet also launched over 40 new projects, bringing the total number of active partnerships powered by the provider’s software to more than 200 across 41 countries.

EvenBet has also remained steadfast in its dedication to responsible gaming and sustainability by integrating anti-fraud features and responsible gaming functionalities into its software. Last year, EvenBet organized two charity poker tournaments, raising funds for organizations combating human trafficking in Southeast Asia and supporting educational initiatives in Africa.

This commitment to excellence has earned the provider plenty of prestigious accolades, including the ICE Landmark Award 2025, which honors its long-term contributions to the online poker industry and Best Poker Provider at the EGR B2B Awards in 2024.

Since launching its first online poker software in 2005, the company has grown to become a global leader in the vertical, delivering cutting-edge solutions and achieving significant milestones along the way.

From rolling out the first mobile poker solution in 2012 to adopting cryptocurrency and blockchain technology in 2014, and creating the first international poker network in 2018, the company has consistently stayed ahead of industry trends.

With 2025 already off to a strong start, EvenBet Gaming is poised to build on its legacy as a trailblazer in the industry.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Reaching 20 years is an incredible milestone for EvenBet Gaming, but what makes it truly special is celebrating it alongside a record-breaking year of success. This growth reflects the dedication of our team, the trust of our partners, and our relentless focus on innovation and customer satisfaction.

“We are proud of our journey, which has seen EvenBet flourish alongside the industry. We are excited to continue shaping the future of online poker, making a positive impact globally with groundbreaking solutions.”

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EvenBet Gaming to showcase poker solutions at ICE Barcelona 2025

EvenBet Gaming, a leading developer of online gaming software and solutions, is set to exhibit its portfolio of groundbreaking poker products at ICE Barcelona 2025 this month, marking the first ICE conference since its relocation from London.

The company will showcase its latest innovations that are transforming player engagement and operator profitability at the exhibition. Attendees will also have the opportunity to gain insights into the company’s ambitious plans for 2025, with it aiming to redefine the landscape of online poker.

During the conference, EvenBet Gaming will highlight its latest game-changing features released over the last year, including the Poker Clubs functionality and the In-Store feature. Poker Clubs delivers a seamless omnichannel poker experience, integrating private clubs and cash games for a personalized, community-driven environment that maximizes player engagement.

The In-Store feature enhances gameplay with in-game benefits accessible directly from the lobby and table. This feature includes flexible chip packages for play money games and tournaments, driving revenue growth for operators. Both of these innovations are designed to meet the demands of an evolving market, offering operators diverse revenue models and tools to optimize profitability.

EvenBet’s stand will feature a large team of technical specialists, ready to provide in-depth expertise and discuss the advanced solutions that sets the provider apart in the competitive iGaming space. Attendees can explore how partnering with EvenBet can elevate their business with future-ready poker solutions, from scalable platforms to customizable tools.

2025 marks a major milestone for EvenBet Gaming as the company celebrates 20 years of innovation. To commemorate, attendees can pick up exclusive anniversary merchandise and learn about the journey that has solidified the provider as a trusted partner for operators worldwide.

Visitors to Stand 2H26 will also have the chance to participate in daily prize draws, which include the chance to win an iPhone 16 Pro, Ray-Ban Meta Glasses, and AirPods 4.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “ICE Barcelona 2025 represents an incredible opportunity for us to demonstrate how EvenBet continues to innovate and shape the iGaming industry.

“We are excited to present our latest features and share our ambitious plans for 2025 with operators, partners, and gaming enthusiasts. This year’s event also marks an important milestone for us as we celebrate two decades of leadership and growth in this dynamic industry. We look forward to engaging with attendees and showcasing the cutting-edge solutions that define the future of online poker.”

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Endeavor announces management buyout of OpenBet and IMG ARENA

Endeavor Group Holdings, Inc., a global sports and entertainment company, today announced that it has agreed to sell OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from executives of OpenBet, including CEO Jordan Levin.

Levin said: “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”

Under the terms of the transaction, OB Global Holdings will acquire the businesses for approximately $450 million, subject to certain adjustments, financed through a mix of cash and debt.

During the sign-to-close period and after closing, Endeavor will continue to market IMG ARENA for sale to a third-party purchaser.

OpenBet powers responsible betting and gaming entertainment for more than 200 market leading operators around the globe. Following close of the transaction, Levin will continue to lead the business as CEO.

The transaction is being pursued, and is a necessary step, for the closing of the proposed Endeavor take-private by Silver Lake. The transaction is subject to customary closing conditions, including approvals required by applicable gaming regulatory authorities, and is conditioned on and expected to close immediately prior to the closing of the Endeavor take-private.

Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor.

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BetMGM launched in Sweden

LeoVegas Group is thrilled to launch its international hero brand — BetMGM — in the Swedish market, following successful rollouts in the U.K. and the Netherlands. As the market’s largest privately owned operator, the group will further solidify its leading position with exclusive sports betting experiences, live casino tables from Las Vegas, and Sweden’s largest jackpot: MGM Jackpot.

Today, the international igaming brand BetMGM was launched by LeoVegas Group in the exciting Swedish market. The Vegas-themed brand was first launched outside of North America in 2023, with the United Kingdom being the first market, followed by the Dutch market in April 2024. BetMGM marks LeoVegas Group’s fourth brand in its home market portfolio, which also includes fan favorites LeoVegas, GoGoCasino, and the sports betting brand nya expekt.

New products such as streamed live casino from the floors of the legendary Bellagio Resort & Casino, and MGM Jackpot—Sweden’s largest jackpot—will bring a unique and far-from-”lagom” Vegas touch that will further cement the Group’s leading position in Sweden. Customers will be able to enjoy golden offers such as exclusive Las Vegas slots and competitive welcome offers across the casino, live casino, and sportsbook verticals. A new and unique odds boost concept, “Super Swedes,” will also premiere, offering customers in Sweden the opportunity to follow and bet on currently topical Swedish teams, athletes, and clubs competing on the international stage.

Gustaf Hagman, LeoVegas Group CEO, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

In the past year, BetMGM has partnered with Premier League clubs Tottenham Hotspur, Newcastle United, and Wolverhampton Wanderers, opening the door to exciting and exclusive partnership events.

An omnichannel marketing campaign is set to launch in November, which will include radio, TV commercials, out-of-home (OOH), and digital out-of-home advertising (DOOH).

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Betway becomes Global Betting Partner of Bologna FC 1909

Leading global online sports betting and gaming brand Betway has announced a deal to become the ‘Global Betting Partner’ of Italian Serie A and Champions League club, Bologna FC 1909. The long-term agreement is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues around the glob

Under the rights of this agreement, Betway’s branding will feature virtually on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences such as meet and greets, and play-on-the-pitch opportunities.

Furthermore, Betway will provide in-depth Code of Conduct and Responsible Gaming training to all players and staff at Bologna FC. This training will cover regulations, education on gambling-related harms, and the tools and support available, complementing the club's existing efforts in this area.

Super Group CEO, Neal Menashe, commented:

“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.

“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”

Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:

“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club's commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”

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PGA of America and PENN Entertainment announce sports betting partnership

The PGA of America and PENN Entertainment, announced today a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from 16-19 May.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer. “The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major,” said Jason Birney, Vice President of Operations, PENN Interactive. “We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”

The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla's newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

The 2025 PGA Championship will be contested at Quail Hollow Club in Charlotte, North Carolina, while Aronimink Golf Club in Newtown Square, Pennsylvania, will host the 2026 PGA Championship.

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Oddschecker Media Group acquires SuperScommesse

Oddschecker Global Media (OGM), a global technology company that offers the world's leading odds comparison site and a betting destination for millions of users, this week confirmed the acquisition of acclaimed Italian sports network SuperScommesse from Catena Media.

The deal sees OGM further expand into Europe’s second-largest betting market to consolidate its position as the country’s number-one sports betting advertising company, organically complementing its other media partnerships already operational with Gazzetta (La Gazzetta dello Sport) and DAZN, which leverage tens of millions of unique users and two popular TV shows between them.

SuperScommesse furnishes OGM with deep local expertise, featuring a team that has proven itself adept at driving sustained growth in the market, allied to a recognizable and trusted local-language brand. In addition, its tech stack and tools will deliver network efficiencies to the acquiring group’s brands in other markets, while OGM’s own technology will improve SuperScommesse’s services and fan engagement across a loyal customer base.

“As the growth of sports betting in this sports-mad market continues apace, we wanted to double down on our presence in this key territory,” said Stuart Simms, CEO of Oddschecker Media Group. “We see SuperScommesse as the ideal strategic complement to our strong Italian footprint.

“We’re looking forward to servicing its customer base with an enhanced product that combines the Oddschecker DNA with its well-regarded brand name and local expertise in a market that still has huge growth potential as it builds out an online, cashless identity.

“This digital tide is only rolling one way, so the synergies are as obvious as they are natural: the Italian market allows for odds comparison as a consumer service, and we remain the pre-eminent odds comparison provider.”

This latest acquisition will further bolster the effectiveness of the Confido Network, a cutting-edge affiliate partnership network - which covers over 1,000 deals from 200+ global operators - announced by OGM earlier in November 2023.

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Maymman named SuperBet CEO

Jimmy Maymann, currently Deputy Chairman of the Board, will take on the role of CEO of SuperBet starting on 15 January 2024.

Jimmy brings extensive senior and board-level leadership experience, combined with a proven track-record as an innovator and entrepreneur specializing in the creation, development, and transformation of companies across the technology & media sectors, digital services, telecoms, and NGOs.

As a seasoned tech investor, Jimmy has played a pivotal role in creating and scaling more than 10 companies, including video distribution platform Goviral, which he co-founded and later sold to AOL. As CEO of The Huffington Post, he helped to fuel international growth and saw audience numbers increase from 35m to more than 210m unique monthly visitors. As Executive Vice President of AOL’s portfolio of content brands, he reached a global audience of 499m visitors a month.

Jimmy Maymann Maymman, Deputy Chairman of the Board and Incoming CEO, Superbet Group: “Superbet has tremendous potential in terms of business scalability and expansion into international markets, all within a solid framework of trust between the Group, its customers and market stakeholders. The progressive thinking of the leadership team is a testament to this highly talented and visionary group."

"I am delighted to take on the role of CEO and offer my expertise and passion, closely working with Superbet’s Board to accomplish the company’s goal of becoming a global leader in the tech and entertainment industry, while fostering an exemplary environment of responsible gaming."

We are very grateful and would like to thank Johnny Hartnett for an exceptional mandate as CEO, which saw remarkable results in terms of market growth, transformation of our proprietary product & technology platform and the creation of Happening, the Group’s dedicated tech company. Starting with 15 January 2024, Johnny will continue to be part of the Superbet journey, as an important member of the Group's Board.

Johnny Hartnett, acting CEO, Superbet Group: “The last five years have been the ride of a lifetime. I’d like to thank Sacha and the Dragic family for the opportunity they gave me and the unwavering trust, support, guidance, and friendship over my five-year tenure. I took over a business with an incredible foundation to work from and hopefully the building blocks we’ve put on top of that will set the business up well for the next phase of its growth."

"Superbet is very fortunate to have someone of Jimmy Maymann's experience, capability, and leadership to take over as CEO. I look forward to ensuring a seamless transition with Jimmy and to continued commitment to the Superbet journey in my next role on the Board of Directors.”

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