AC Milan Legend Andrea Pirlo to be at the GBA 2025 Ceremony

AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on 11 May, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

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BlueBet completes acquisition of TopSport

BlueBet Holdings Limited (trading as betr) is pleased to announce the successful completion of the acquisition of certain assets of Merlehan Bookmaking Pty Ltd (trading as TopSport) following the highly successful migration of TopSport customers to the betr platform overnight.

In consideration for acquiring certain assets of TopSport:

- the Company has made a cash payment of $1,520,428.47 to TopSport (representing the Completion Payment less TopSport customer account balances, pending bets, and employee entitlements). This has been funded using the proceeds of the Company’s capital raising which completed on 13 February 2025);
- the Company has issued 8,823,529 fully paid ordinary shares (the Completion Shares) to TopSport’s nominee entity, Merlehan Family Investments Pty Ltd; and
- contingent on the satisfaction of certain milestones, the Company may be required to issue up to 23,000,000 performance options and make future cash payments to TopSport in accordance with the terms of the asset sale agreement (as summarized in the Company’s ASX announcement dated 5 February 2025).

The issuance of the Completion Shares was ratified by shareholders at the Company’s general meeting held on 31 March 2025. The Completion Shares will be subject to voluntary escrow for a period of 6 months (in respect of 50% of the Completion Shares) and 12 months (in respect of the remaining 50% of the Completion Shares).

More than 63 million rows of TopSport customer data were securely migrated overnight, including transactional data, pending bets and account balances. This delivered a frictionless experience for TopSport customers who can now expect a materially uplifted wagering experience on the betr platform, with TopSport Chief Executive Officer, Tristan Merlehan, to add to the Company’s best-in class Management Team joining in the role of Chief Trading Officer.

BlueBet Chief Executive Officer, Andrew Menz, commented:

“We have successfully completed the acquisition of TopSport, executing an innovative transaction structure that enabled us to migrate TopSport customers onto the betr platform prior to completion. This materially de-risked the transaction and ensured that all anticipated cost synergies were fully realized within just 55 days of announcing the deal, without the need to operate the TopSport brand or wagering platform during the transition.

“This outcome reflects our repeatable and scalable M&A model, underpinned by the speed and precision of our migration team. Our ability to rapidly execute on the integration and migration with no disruption to our offering remains a key competitive advantage, delivering immediate value for our shareholders.

“With the successful integration of TopSport, our focus now shifts to further inorganic growth opportunities in the Australian market, including our compelling and fully funded proposal to acquire PointsBet. By providing the flexibility for PointsBet shareholders to choose a mix of cash and scrip, we
believe ours is a superior proposal for shareholders to realise value in the short and long term. Our
engagement with PointsBet shareholders remains overwhelmingly positive and we look forward to
progressing our discussions with the PointsBet Board.”

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BetMGM confirms first £250,000 Cheltenham drop winner

Following the conclusion of the 2025 Cheltenham Festival, BetMGM can confirm the first of two lucky £250,000 winners.

Steve from County Durham became the first winner of two BetMGM £250,000 giveaways during this year’s Cheltenham Festival, having placed a £2 qualifying bet with the online bookmaker.

UK Director at BetMGM, Sam Behar, said: “After a sensational four days at Cheltenham, which included Wednesday’s feature, the BetMGM Queen Mother Champion Chase, we’re delighted to announce the first winner of our Cheltenham £500,000 giveaway and to have given one BetMGM punter a sensational surprise!

“Steve has become our first winner and we’ve credited his account with an unbelievable £250,000. We think it’s fair to say he never dreamt of backing a winner as good as this one!”

BetMGM’s first £250,000 winner, Steve from County Durham, said: “It hasn’t sunk in, I’m still sitting here thinking ‘is this real?’. Until the money hits the bank, I’ll probably be saying the same.

“I’ve always had a dabble, I’m not a massive bettor but I do like a bit of a flutter. We always have a family day for the Grand National.

“I do football and horse racing betting via BetMGM and the first day [of Cheltenham] I was off work and I went to Sedgefield Racecourse with a friend of mine. They had the big screen up for watching the live races, so I had a flutter on BetMGM and I saw it [the £500,000 Giveaway] in the offers and thought, ‘why not, you never know!’, which is why it’s a massive surprise.

“I think some of it is going to go into my retirement fund – I’m planning for retirement and this is probably going into investments to put away for that – but some of it is probably going to go to paying off some car loans and doing a bit of house improvement.”

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EvenBet Gaming celebrates 20 years of innovation

EvenBet Gaming, a leading developer of online poker software and solutions, is celebrating its 20th anniversary after a record-breaking year, including a 27.9% increase in annual revenues and an 8.4% rise in profits for 2024.

EvenBet Gaming has been ever-present since the formative years of the iGaming industry. This enduring presence and adaptability have been exemplified throughout 2024, cementing its role as a key innovator in online poker.

The company’s impressive revenue growth can strongly be attributed to its commitment to global expansion, entering six African countries as well as Romania and the Philippines in 2024, while earning new certifications in the Netherlands, Georgia, and Slovenia.

Closer to home, the team reached another significant milestone, surpassing 200 employees, reflecting a 25% growth year-over-year.

During the past 12 months, EvenBet also launched over 40 new projects, bringing the total number of active partnerships powered by the provider’s software to more than 200 across 41 countries.

EvenBet has also remained steadfast in its dedication to responsible gaming and sustainability by integrating anti-fraud features and responsible gaming functionalities into its software. Last year, EvenBet organized two charity poker tournaments, raising funds for organizations combating human trafficking in Southeast Asia and supporting educational initiatives in Africa.

This commitment to excellence has earned the provider plenty of prestigious accolades, including the ICE Landmark Award 2025, which honors its long-term contributions to the online poker industry and Best Poker Provider at the EGR B2B Awards in 2024.

Since launching its first online poker software in 2005, the company has grown to become a global leader in the vertical, delivering cutting-edge solutions and achieving significant milestones along the way.

From rolling out the first mobile poker solution in 2012 to adopting cryptocurrency and blockchain technology in 2014, and creating the first international poker network in 2018, the company has consistently stayed ahead of industry trends.

With 2025 already off to a strong start, EvenBet Gaming is poised to build on its legacy as a trailblazer in the industry.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Reaching 20 years is an incredible milestone for EvenBet Gaming, but what makes it truly special is celebrating it alongside a record-breaking year of success. This growth reflects the dedication of our team, the trust of our partners, and our relentless focus on innovation and customer satisfaction.

“We are proud of our journey, which has seen EvenBet flourish alongside the industry. We are excited to continue shaping the future of online poker, making a positive impact globally with groundbreaking solutions.”

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Caesars launches live dealer studio

Caesars Entertainment, Inc. today announced the launch of its first branded online casino live dealer studio for players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Pennsylvania. Made possible through Caesars’ partnership with Evolution Gaming, Caesars' marquee online casino platforms in the Keystone State now offer an immersive live dealer experience reminiscent of the energy and grandeur of the Caesars Palace Las Vegas gaming floor.

The new Philadelphia-based studio comprises five blackjack tables, including a VIP-exclusive blackjack table, one roulette table and one baccarat table, offering something for all players. Each table features a custom felt with imagery and branding from the iconic Caesars Palace and Caesars online casino brands, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook and Casino. Select tables also feature custom felts co-branded through partnerships with professional sports leagues. The VIP-exclusive blackjack table creates true 1-to-1 live high-limit blackjack that could previously only be had inside a casino.

“Creating a fully customized live dealer studio with our partners at Evolution has heightened the user experience on our online casino platforms by providing a Las Vegas Strip-style experience directly in the palm of our players' hands,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “We’ve taken inspiration from the iconic designs at Caesars Palace to complete this world-class studio in Pennsylvania, from the legendary Julius Caesar statue down to flooring patterns and wall coverings at the destination. The result is an aesthetically unmatched live dealer experience that pays homage to our renowned brand.”

“Evolution is excited to take our partnership to the next level by providing a unique live dealer studio dedicated to the Caesars brand in our Philadelphia headquarters,” said Jacob Claesson, Chief Executive Officer at Evolution North America. “By combining our cutting-edge technology with the unmistakable Caesars brand, this dedicated studio will deliver the elegance and thrill of Caesars Palace to online players in Pennsylvania. The new studio is truly stunning and showcases the incredible potential of live dealer casino gaming. We are extremely happy and proud to support Caesars in their efforts to elevate their player experience and continue to raise the bar for online casino entertainment.”

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Caesars’ easy-to-navigate online casino apps and desktop platforms also tie online gaming to The Company’s industry-leading customer loyalty program, Caesars Rewards. Players in the United States earn Caesars Rewards Credits through their online and in-person casino play that can be redeemed for unforgettable Caesars Rewards experiences at one of Caesars' more than 50 world-class destinations across North America.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment proudly enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21.

In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility.

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BetMGM launched in Sweden

LeoVegas Group is thrilled to launch its international hero brand — BetMGM — in the Swedish market, following successful rollouts in the U.K. and the Netherlands. As the market’s largest privately owned operator, the group will further solidify its leading position with exclusive sports betting experiences, live casino tables from Las Vegas, and Sweden’s largest jackpot: MGM Jackpot.

Today, the international igaming brand BetMGM was launched by LeoVegas Group in the exciting Swedish market. The Vegas-themed brand was first launched outside of North America in 2023, with the United Kingdom being the first market, followed by the Dutch market in April 2024. BetMGM marks LeoVegas Group’s fourth brand in its home market portfolio, which also includes fan favorites LeoVegas, GoGoCasino, and the sports betting brand nya expekt.

New products such as streamed live casino from the floors of the legendary Bellagio Resort & Casino, and MGM Jackpot—Sweden’s largest jackpot—will bring a unique and far-from-”lagom” Vegas touch that will further cement the Group’s leading position in Sweden. Customers will be able to enjoy golden offers such as exclusive Las Vegas slots and competitive welcome offers across the casino, live casino, and sportsbook verticals. A new and unique odds boost concept, “Super Swedes,” will also premiere, offering customers in Sweden the opportunity to follow and bet on currently topical Swedish teams, athletes, and clubs competing on the international stage.

Gustaf Hagman, LeoVegas Group CEO, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

In the past year, BetMGM has partnered with Premier League clubs Tottenham Hotspur, Newcastle United, and Wolverhampton Wanderers, opening the door to exciting and exclusive partnership events.

An omnichannel marketing campaign is set to launch in November, which will include radio, TV commercials, out-of-home (OOH), and digital out-of-home advertising (DOOH).

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Betway becomes Global Betting Partner of Bologna FC 1909

Leading global online sports betting and gaming brand Betway has announced a deal to become the ‘Global Betting Partner’ of Italian Serie A and Champions League club, Bologna FC 1909. The long-term agreement is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues around the glob

Under the rights of this agreement, Betway’s branding will feature virtually on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences such as meet and greets, and play-on-the-pitch opportunities.

Furthermore, Betway will provide in-depth Code of Conduct and Responsible Gaming training to all players and staff at Bologna FC. This training will cover regulations, education on gambling-related harms, and the tools and support available, complementing the club's existing efforts in this area.

Super Group CEO, Neal Menashe, commented:

“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.

“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”

Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:

“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club's commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”

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PGA of America and PENN Entertainment announce sports betting partnership

The PGA of America and PENN Entertainment, announced today a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from 16-19 May.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer. “The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major,” said Jason Birney, Vice President of Operations, PENN Interactive. “We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”

The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla's newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

The 2025 PGA Championship will be contested at Quail Hollow Club in Charlotte, North Carolina, while Aronimink Golf Club in Newtown Square, Pennsylvania, will host the 2026 PGA Championship.

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Playtech extends partnership with BoyleSports until 2028

Playtech has today announced that it has further extended its agreement with BoyleSports, a leading online sports betting and gaming provider, until 2028.

Playtech is pleased to announce an early extension of its original agreement with BoyleSports, which was initially set to run until 2025. This partnership, spanning across the U.K. and Ireland, has seen Playtech continue to provide a dedicated casino tab, an exclusive live casino, and its award-winning bingo and poker content.

This extension ensures that Playtech will remain the exclusive provider for BoyleSports’ live casino offering until 2025 whilst also maintaining exclusivity over BoyleSports’ live casino branded tables as well as Poker and Bingo until the end of 2028.

Steve Payne, Gaming Director at BoyleSports commented; “We are delighted to extend our partnership with Playtech for another four years. Having had a strong and successful partnership with Playtech for many years now, we see this extension as an exciting opportunity to continue growing our business. We are passionate about creating the best possible player experience across all verticals, and we remain confident that this continued partnership with Playtech will enable us to do exactly that.”

Panos Scoursis, Commercial Director at Playtech said; “We are thrilled to extend our partnership with BoyleSports and look forward to continuing to deliver innovative solutions that meet the evolving needs of our customers. This partnership is a testament to our commitment to delivering high-quality gaming experiences to our customers while maintaining our commitment to responsible gaming.”

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BetMGM's 2023 net revenue makes a jump

BetMGM, LLC, one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International and Entain plc is today providing an update on performance for FY 2023.

- BetMGM delivered a strong FY 2023 financial performance (based on unaudited results) Net revenue from operations grew 36% year over year to $1.96 billion, at the upper-end of $1.8-$2.0 billion guidance range Same-state growth in net revenue from digital operations of 14% Key metrics across both iGaming and Online Sports Betting improved year over year, including average monthly actives, FTDs, hold percentages, bonus levels, NGR per active, and CPAs EBITDA positive in the second half of 2023 with expected FY 2023 EBITDA loss of approximately $67 million

- Established as a leading operator across North America, live in 28 markets with access to 49% of adult population Four new markets launched during the year: Ohio (online and retail), Massachusetts (online and retail), Puerto Rico (online) and Kentucky (online and retail) 14% market share in Sports Betting and iGaming in the U.S. and 22% in Ontario6 Secured market access with Charlotte Motor Speedway ahead of expected March 2024 launch of newly legalized sports betting market in North Carolina, pending regulatory approval

- Further operational progress supported by technology, product and capability enhancements, positions BetMGM to drive growth going forward Seamless execution of single account single wallet across 21 markets ahead of the 2023 NFL season Enhanced sports betting experience with improved speed, broader market coverage and new differentiated bet types New in-house and exclusive games, including Dual Play Roulette, as well as largest progressive jackpots underpinning market leading iGaming offering

- On 4 December, BetMGM business update set out strategic roadmap to drive growth in 2024

Expanding the depth and breadth of our sports offering by leveraging Angstrom's sophisticated modelling to support innovative and original products, including player-popular Same Game Parlay, SGP+ and new LIVE SGP products Continue to deliver market-leading and engaging gaming experiences that are more personalized and differentiated, including exclusive and MGM-branded content

Increasingly investing in marketing and player acquisition as sports product and player retention continue to improve Unlocking BetMGM's unique omnichannel advantages, particularly in Las Vegas, Nevada Launched new improved app in January with single wallet functionality expected later in 2024 Leveraging Las Vegas sports teams and tentpole events, for example BetMGM's first Big Game commercial featuring Tom Brady, Wayne Gretzky and Vince Vaughn

- Reiterating guidance from December 2023 business update of targeting approximately $500 million of EBITDA in 2026

- Recognized as Digital Operator of the Year by Global Gaming Awards, Online Casino of the Year by American Gambling Awards, and Casino Operator of the Year by EGR North America and SBC Awards North America.

- Ongoing commitment to industry leadership in player safety and responsible gaming Secured five-year extension with GameSense program, providing player tools and capabilities to play responsibly Partnered with nine NFL teams to promote responsible gambling in stadiums during games Piloted the first of its kind program with Kindbridge Health to evaluate efficacy of offering self-excluded individuals' referrals for problem gambling treatments Adam Greenblatt, CEO of BetMGM, commented:

"Our performance in 2023 demonstrates our commitment to delivering on our promises. We were able to achieve strong organic growth, while executing against key strategic initiatives that lay the foundation for 2024 and beyond. The attainment of EBITDA profitability over the last three quarters of 2023 validates the effectiveness of our business model and provides the basis from which to invest further in expanding our sports offering through the integration of Angstrom and leveraging our largely untapped Las Vegas omni-channel advantages. With this comprehensive roadmap in place, we can focus on driving accelerated player acquisition and retention and strengthening our current market position. This clear strategic direction underpins our confidence in achieving our targets and building long-term, sustainable value for shareholders."

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