Playtech extends partnership with Paddy Power

Playtech has announced the extension of its exclusive partnership with Paddy Power, a leader in the sports betting scene.

The new multi-year deal builds on a longstanding relationship between the two key players in the gambling sector, which dates back more than 10 years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals for Paddy Power in both the U.K. and Ireland and, as leaders in this field, will continue to provide market-leading sports betting software to fulfill the increasing demand for a digital betting experience from customers in a Retail Betting Shop.

Shimon Akad, COO at Playtech: "Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on progressing plans to provide a customer-centric roadmap for the years ahead as we continue to develop new technologies aimed at digitizing the retail space."

Playtech's reputation as the leading provider of Retail Sports Betting terminals has been further bolstered by recent releases of exciting and popular new features and markets, such as improved Betbuilder, and Player Props. The Growth in popularity of the Sports Betting terminal in Retail shops has been evidenced recently by World Cup performance.

David Newton, COO at Paddy Power: "We are pleased to continue our strategically important relationship with industry leader Playtech. Playtech terminals are integral to our retail offer and a crucial part of the future strategy of our shops. We look forward to expanding this even further in the coming years".

The future of our partnership is bright as we leverage Flutter’s market leading pricing capabilities to deliver new markets and betting opportunities for Paddy Power customers using the Playtech terminals. We are focused on delivering a fantastic omni channel and betting experience to even more players.

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Paddy Power Betfair’s head of marketing names ICE VOX as gaming's most important forum

The status of ICE VOX as gaming's most important forum for the exchange of ideas and forging collaborative partnerships has been underlined by Gabriele Sarti, Head of Brand Marketing, Paddy Power Betfair who has chosen the international gathering of gaming’s brightest minds to make his first ever conference appearance.

Explaining his decision to speak as part of the Marketing and Advertising stream, which takes place during ICE VOX from 3-4 February 2020 at ExCeL London, UK, Sarti said: "I have never spoken before, because I believe the right opportunity has not presented itself up until now. I think with the state of the industry being the way it is, we are going through a transitional period where a lot about the way we operate will be forced to change.

"There has rarely been a more pivotal moment than now to address the industry, as a whole, and share ideas about how we can move forward together, engaging our customers in an interesting but responsible way. ICE VOX is truly the largest and most international speaking forum available, so where better to make my conference debut?”

Addressing the twin issues of player recruitment and player retention, he explained: "In jurisdictions with very high marketing restrictions, we have been working hard to build stronger collaborations with relevant partners who bring the local knowledge at the heart of our content strategy to generate consideration, drive activation and retention. In these contexts, the effort is placed to create a mix of entertaining and educational content delivered in the most effective way by a trusted voice. There are three pillars around this initiative: Organic Reach: leverage existing communities to build on credibility and drive that traffic to our product and brand; Infotainment: mix education, insights, news and fun aligned with content that customers are most interested in, and Interactivity: have users interacting at the top of the funnel and the content strategy by thinking about the platforms, the audience, the channels and understanding efficiency.”

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Paddy Power goes live with Inspired games

Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces that it has successfully integrated its Remote Gaming Server (RGS), Virgo, into Paddy Power's gaming platform.

-Following successful integration with Inspired's Virgo RGS, Paddy Power Casino customers now have access to Inspired’s premium omnichannel slot games and HTML5 content online and on mobile.

-Inspired's RGS offers Paddy Power customers access to hit games from its award-winning studios including Centurion, Rise of Anubis, The Guardians and 20p Roulette.
-Via its Virgo RGS, Inspired is already supplying HTML5 content to leading operators including William Hill Casino, Gala Coral, bet365 Casino and Betfred Casino.

Steve Rogers, CCO Digital Games, Inspired, comments, "Inspired has long been supplying its best in class games to Paddy Power's retail and virtual sports business, and this deal broadens the availability of its content still further. Mobile is a priority strategic focus for the business, and the deployment of Inspired games to Paddy Power customers through the RGS is another step in exposing yet more players to our compelling content across multiple channels."

Mike Phelan, Head of Paddy Power Games, Paddy Power, added, "Inspired's content is enduringly popular with Paddy Power customers, so it's fantastic news that we'll be supplying them with more top quality games via the RGS. The ease of integration onto the platform was a big plus for us."

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Betfair, Paddy Power merger discussions continue

LONDON, ENGLAND AND DUBLIN, IRELAND -- Betfair and Paddy Power are set to merge into one of the world's largest online betting enterprises, according to Reuters. The proposed merger, details of which are still being finalized, follows other such deals this year, the report said. It's understood companies may be making such moves because of increased taxation and changes to regulation in the UK, Reuters noted.

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Roy Keane sues Paddy Power over advert

LONDON -- Ireland's football team assistant manager and former star football player Roy Keane has filed a lawsuit against Paddy Power, the BBC reported.

Keane is suing the Irish bookmaker over use of his image in a poster promotion, the report said.

The poster features Keane as Braveheart's William Wallace, it refers to the 2014 Scottish independence referendum and includes the word "pussies", according to the BBC.

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Ireland: Paddy Power slashes odds on YES vote in Same Sex Marriage Referendum

DUBLIN -- The polls were open, the people were voting in a referendum to change the constitution approve marriage between same sex couples today, The Mirror reported.

Paddy Power the Irish bookmaker were offering odds on a YES landslide vote, which over the course of the day changed from 1/10 to 1/25, the report said.

The bookmaker predicated a 96.15% chance of a YES outcome, The Mirror reported.

Irish people, especially young people, travelled home from all over the world to be able to vote in the Marriage Referendum, which saw the #HomeToVote trending on Twitter.

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Paddy Power announces full Irish Open 2014 schedule

With the New Year just around the corner, Paddy Power Poker is thrilled to announce the full Irish Open 2014 schedule which will take place in the DoubleTree Hotel, Dublin over five days from Thursday 2nd – Monday 9th April 2015.

Irish Poker Open 2014 Full Schedule:

Thursday 2nd April
19:00 Super Satellite to the Irish Open Main Event - €200 + €25

Friday 3rd April
13:00 Irish Open Main Event (4 Day Event) - €3,200 + €300
20:00 Super Satellite to the €1k NLH Freezeout €100 + €15 with €50 rebuys

Saturday 4th April
15:00 €1k NLH Freezeout - €1,000 + €125
20:00 €200 Turbo ‘Win The Button’ NLH - €200 + €25

Sunday 5th April
13:00 Irish Open ‘Mini’ - €300 + €35
13:00 €1k NLH Freezeout Day 2
17:00 Pot Limit Omaha Double Chance - €700 + €85
20:00 NLH Turbo - €150 + €20

Monday 6th April
13:00 Irish Open ‘Mini’ Day 2
14:00 NLH ‘Scalps’ - €125 + €25 + €20

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