Betway becomes European Betting Partner of Chelsea FC

Leading global online sports betting and gaming brand Betway has secured a multi-year deal to become the ‘European Betting Partner’ of five-time Premier League champions Chelsea FC.

Chelsea joins Betway’s enviable portfolio of top clubs across Europe’s biggest football leagues, furthering the brand’s English Premier League exposure.

This agreement will see Betway, owned by global digital gaming company Super Group, benefit from extensive IP rights, including the use of Chelsea’s legendary players and current stars to create exclusive content. Fans can look forward to VIP experiences such as meet-and-greets with players, pitch-side tours, match hospitality and unique opportunities - such as the chance to play on the iconic Stamford Bridge pitch.

Betway’s branding will be prominently featured on the LED advertising boards around the pitch during all home league and domestic cup matches, ensuring visibility to millions of fans globally. The deal also covers digital and social media rights, enabling Betway to connect with Chelsea’s extensive and passionate global fanbase.

Neal Menashe, CEO of Super Group, stated: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”

Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, added: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.

“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”

Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.

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Betway becomes Global Betting Partner of Bologna FC 1909

Leading global online sports betting and gaming brand Betway has announced a deal to become the ‘Global Betting Partner’ of Italian Serie A and Champions League club, Bologna FC 1909. The long-term agreement is the latest addition to the Super Group-owned brand’s enviable football portfolio, which includes partnerships with prominent clubs and leagues around the glob

Under the rights of this agreement, Betway’s branding will feature virtually on the LEDs around the Stadio Renato Dall’Ara pitch. The partnership will also extend to providing customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences such as meet and greets, and play-on-the-pitch opportunities.

Furthermore, Betway will provide in-depth Code of Conduct and Responsible Gaming training to all players and staff at Bologna FC. This training will cover regulations, education on gambling-related harms, and the tools and support available, complementing the club's existing efforts in this area.

Super Group CEO, Neal Menashe, commented:

“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.

“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”

Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:

“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club's commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”

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Gaming Innovation Group extends partnership with Betway

Gaming Innovation Group Inc. (GiG), extended its agreement with leading global online betting and gaming brand Betway for its automated affiliate marketing compliance and screening tool, GiG Comply.

A proactive tool that helps ensure affiliate partners are fully aligned with all brand and responsible gaming requirements, GiG Comply’s automated software solution enables Betway to ensure regulatory compliance in multiple jurisdictions across the world. It works by using its rules engine to analyze affiliates’ campaigns and provide Betway with the promotional content that is being used in its promotions.

“Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations,” said Jonas Warrer, CEO of the GiG group.

GiG Comply has proved its flexibility in Betway’s markets around the world, allowing the operator to set-up its own criteria and checklist parameters, that can be tailored to cover any market-specific requirements, guaranteeing they remain compliant indifferent regions.

“We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions,” said Anthony Werkman, CEO of Betway Group. “This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible.”

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Betway granted extension of sportsbook license in Germany

Today, leading global online betting and gaming brand Betway, has announced an extension of its sportsbook license from the Regional Council in Darmstadt.

Betway will continue to offer its best-in-class product to their German customers in a regulated gaming market where responsible gambling safeguards are put in place to ensure customers are betting in a safe and secure environment.

The Super Group owned brand are a prominent sponsor of high-profile sports in Germany. They boast an enviable portfolio in German Football that includes 2022 Europa League winner Eintracht Frankfurt alongside VfB Stuttgart, Hertha Berlin, Werder Bremen and Schalke 04. The brand is also a big supporter of Tennis in Germany and are Official Betting Partner at the Boss Open, Terra Wortmann Open and the Hamburg Open which are three of the four ATP tournaments that take place in the country.

Betway has also made a commitment to the German market by opening an office in Düsseldorf, Germany. The plans for continued growth include better localization of their sportsbook product, easier access to talent as well as creating jobs in Germany.

Anthony Werkman, CEO of Betway, said:

“We’re really proud of being awarded an extension of our sportsbook license, which means we can keep offering our much-loved products to sports betting fans in Germany.

“We’ve got an industry leading sponsorship portfolio, that further enhances our commitment to supporting sports that our customers know and love.

“We’ve got a great product and now we’ve got a great office and team on the ground which will help us continue to enhance a sporting experience for our customers whilst continuing to ensure they’re playing in a safe, secure and responsible environment.”

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Betway announces betting partnership with the Mercedes Cup tournament

Leading online bookmaker Betway and the Mercedes Cup are proud to announce the three-year exclusive betting partnership for the renowned professional tennis tournament.

Held at Tennis Club Weissenhof in Stuttgart Germany, the open is part of the ATP250 tour series and opens the extended grass-court season. The event hosts some of the world’s greatest tennis players with past winners including Rafael Nadal, Dominic Thiem and Roger Federer.

The sponsorship further demonstrates Betway’s commitment to Tennis, with partnerships including the Mutua Madrid Open, Miami Open and Estoril Open already in place. This announcement continues Betway’s commitment to supporting the biggest sporting events around the world.

Anthony Werkman, Betway’s CEO said: “We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament.

“We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event.”

Edwin Weindorfer MercedesCup Tournament Director said. “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.

“The MercedesCup takes center stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof.”

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Betway announced as sponsor of the Madrid Open

Leading online bookmaker Betway and the Mutua Madrid Open are proud to announce the globally recognized brands sponsorship of the renowned men's and women's professional tennis tournament.

Part of the ATP and WTA circuits, the event showcases some of the world’s best talent at the Caja Mágica. After the postponement of the 2020 tournament, supporters across the world will once again be able to enjoy competitive tennis action from 30 April to 9 May, a new two week extended running date.

Joining Betway’s growing Tennis portfolio, which already includes the Miami Open and Estoril Open, this announcement demonstrates Betway’s commitment to the biggest sporting events around the world.

Anthony Werkman, Betway’s CEO said: “We are extremely proud to be announcing our sponsorship of the Mutua Madrid Open.

“It demonstrates our strong commitment to sporting events across the globe and we look forward to being part of such a prestigious Tennis tournament.”

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Betway awarded ISO 27001 certification

Betway Ltd. has gained its ISO 27001 certificate, the worldwide standard for information security, demonstrating the company’s commitment to handling customer data safely and securely.

The externally accredited certification has been awarded by trusted international testing agency eCOGRA.

Benefits of being ISO 27001 certified include helping to tighten, improve and secure third-party supplier contracts and management, as well as facilitating the process of applying for licenses in new territories.

Betway CEO Anthony Werkman said, “We’re delighted to be awarded our ISO 27001 certification, which shows that we are going above and beyond when it comes to protecting the security of our customers’ data.

“Many of the technical standards of a Great Britain gambling license are incorporated into ISO 27001 and we believe it is the right direction of travel for us as a responsible operator.

“Data protection and security has never been more important following the introduction of GDPR, so it is vital that companies such as us not only treat their customers’ data with the utmost care, but can demonstrate their compliance against international standards.”

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Betway agrees to three-year UK Championship extension

A fresh three-year deal will see Betway remain as the sponsor of snooker's U.K. Championship up to and including 2020.

Having first agreed a deal to sponsor the £850,000 event in 2015, the leading online bookmaker has decided to back the prestigious tournament for an additional three years.

Considered snooker's second biggest ranking event, after the World Championship, and part of snooker's Triple Crown, the 2017 Betway U.K. Championship is currently taking place at the York Barbican. The Betway U.K. Championship sits alongside a number of top-level sponsorships for the leading online bookmaker.

Betway has been the principle sponsor of Premier League football club West Ham United since 2015, as well as the Betway Queen Mother Champion Chase, one of the four championship races at the Cheltenham Festival, and is also the official betting partner of the Grand National Festival at Aintree.

Betway CEO Anthony Werkman said, "The Betway U.K. Championship is a fantastic event to be involved with, and we're really happy to be extending our partnership for a further three years.

"Continuing our sponsorship in snooker, and particularly with a top level event like the Betway U.K. Championship, is really important as we look to build on the strong growth we have achieved in recent years."

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Betway becomes sponsor of ESL One Cologne 2017

Leading eSports sportsbook operator Betway Sportsbook has been announced as a key sponsor for ESL One Cologne 2017, the world's biggest CS:GO tournament, from 7-9 July.

The partnership will see Betway improve the viewing experience by adding live odds to the broadcast, compiled by its team of expert eSports traders.

Viewers will be able to use the odds feed to see an accurate, real-time demonstration of how the balance of power changes throughout the various matches at the tournament.

The operator already holds a strong footprint in the eSports community, where it offers an extensive betting offering to customers across all major eSports and on a large variety of markets.

Betway is also a leading light in seeking high-levels of integrity in the burgeoning eSports world with it obtaining membership of the eSports Integrity Coalition (ESIC) in 2016. It is also a title sponsor of Tier One team Ninjas in Pyjamas.

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Betway sponsors All-Weather Championships

Arena Racing Company is delighted to announce the fourth season of the All-Weather Championships will see leading online betting operator, and Authorized Betting Partner of British Racing, Betway Sportsbook become sponsors of three categories: The Sprint, Middle Distance and Marathon categories.

As sponsors of the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup, the firm already have a strong association with flat racing but this is their first major sponsorship on the all-weather.

The multi-year deal sees Betway join fellow Authorized Betting Partner 32Red Sport as category sponsors for the upcoming All-Weather Championships. The Middle Distance championship race on Good Friday, worth £200,000 will be called on the Betway Easter Classic.

The 2016-17 All-Weather Championships will run from Thursday, 27 October 2016 through to the £1 million Finals Day at Lingfield Park Racecourse on Good Friday, 14 April 2017. Finals Day will be broadcast live on At The Races and ITV4.

All races at the six all-weather racecourses in Great Britain between these dates will count as qualifying runs, with Newcastle Racecourse's new tapeta track involved for the first time. The qualifying criteria for horses will remain the same as for the 2015-16 All-Weather Championships season. Full details of the 2016-17 All-Weather Championships will be published shortly. Detail of the four Fast Track Qualifiers for each championship category are already on the All-Weather Championships website and have been published in the BHA Racing Calendar.

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Betway signs eSports sponsorship deal

Betway Sportsbook have strengthened their position as the leading eSports bookmaker with the signing of a landmark headline sponsorship agreement with one of the world's best eSports teams, Ninjas in Pyjamas (NiP).

The deal sees Betway become the first U.K.-based bookmaker to directly invest in an eSports team, with a high six-figure deal that includes on-shirt branding, content usage rights, onsite branding at the NiP gaming house and full player access.

Sweden-based NiP are one of the oldest and most popular sides in the world, winning multiple major titles since their founding in 2000.

Betway were the first bookmaker to launch a dedicated eSports microsite in 2015 and have since trebled their eSports-specific trading and content teams.

Betway's Anthony Werkman said: "We are delighted to join forces with Ninjas in Pyjamas, a team with an unrivalled history of success in eSports that is hugely popular the world over.

"We have put a special focus on our eSports offering over the past few years by launching the first eSports specific microsite and content channels. Our agreement with NiP is yet another first and cements our position as the world's leading eSports bookmaker."

Hicham Chahine, CEO of Ninjas in Pyjamas commented: "We are thrilled with the opportunity to work closely with the leading eSports betting company and are certain the partnership will allow us to continue to grow our legacy to give our millions of fans around the world unforgettable experiences they will remember for a lifetime."

Viewership of eSports events has grown rapidly in recent years, with the recent CS:GO Major Championship held in Columbus, Ohio generating 71 million video views including more than 45 million hours of live broadcast viewed.

In a sign of the popularity of Ninjas in Pyjamas, McDonald's franchises in their native Sweden served an eSports themed burger named the 'McNiP' in 2013.

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Betway announces return of eSports Fight Night

Betway Sportsbook's eSports Fight Night will return on June 23 and sees Alliance and Na'Vi – two of the globe's premier eSports teams – compete for a 5,000 EUR prize to be donated a charity of the winning team's choice.

The leading eSports bookmaker, who became the first firm to launch a dedicated eSports portal in August 2015, will be offering a comprehensive collection of markets on the 'Best of Three' DOTA crunch match.

Hosted on Swedish newspaper Aftonbladent's Twitch channel on Thursday June 23, Betway's Fight Night pits Alliance against Na'Vi who will be hoping to claim bragging rights, in addition to a cheque for 5,000 EUR to be donated to charity.

Betway's Anthony Werkman said: "Following the unprecedented success of the inaugural event, Betway's Fight Night is back with a bang and pits two of the world's greatest teams against each other for bragging rights and a cash prize.

"Our dedicated eSports portal isn't even a year old yet and we’ve seen eSports grow beyond our own lofty expectations, featuring regularly in our daily top 10 sports for turnover."

The last edition of Betway's Fight Night saw Sweden's Fnatic defeat Denmark's Astralis three games to nil in a hotly contested Counter Strike Global Offensive match.

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Betway becomes international sponsor of Davis Cup and Fed Cup

The ITF announced today that Betway Sportsbook, one of the world's leading betting and gaming companies, has become an international sponsor of both Davis Cup and Fed Cup by BNP Paribas until 2018.

Betway was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and it will enjoy prominent visibility at this weekend's Davis Cup by BNP Paribas Final in Ghent.

Betway will receive court-side branding at all Davis Cup and Fed Cup by BNP Paribas World Group ties, where its on-site presence will enable innovative activations to strengthen fans' engagement with and enjoyment of tennis' premier team tournament.

All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti-Corruption Programme.

"The ITF welcomes Betway to our family of sponsors," said ITF President David Haggerty. "To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans' enjoyment of the competitions is an important initiative.

"Betway is a well-respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean."

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Betway extends partnership with talkSPORT

Online bookmaker Betway Sportsbook has renewed its sponsorship of the Weekend Sports Breakfast show on talkSPORT.

The deal sees Betway remain the official betting partner of the iconic programme hosted by Georgie Bingham and Micky Quinn until July 2016.

On air Saturday and Sunday mornings from 7am to 11am, the show will feature Betway’s Alan Alger discussing the latest odds and will include a number of giveaways and a substantial digital campaign.

Betway’s Alan Alger said: “Punters tune into the Weekend Sports Breakfast in their droves to get the latest odds on the day’s sporting events, and we’re thrilled to be extending our association with talkSPORT.

“They are the ideal partner for Betway and we look forward to building upon the early success of our relationship.”

talkSPORT’s Sales Director, Adam Mills, said: “We’ve had a fantastic relationship with Betway and I’m really looking forward to us continuing to work together as the excitement builds for the new season of the Barclays Premier League kicking off in a few weeks’ time. As the UK’s only dedicated sports radio station we can reach fans in ways that other media can’t and give great opportunities for big show sponsors like Betway.”

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Betway pots deal with World Snooker for title sponsorship of UK Championship

Betway Sportsbook has signed an agreement with World Snooker to become title sponsor of the newly-named 2015 Betway UK Championship. Taking place at the historic Barbican in York from November 24 to December 6, the 2015 Betway UK Championship represents the online bookmaker’s latest foray into snooker sponsorship. The firm recently lent its name to World Snooker’s Shoot-Out tournament and the World Seniors Championship at the Blackpool Tower Circus Arena in early March. Since the inception of the event in 1977, the UK Championship has become one of the most highly anticipated events on the snooker calendar, making up the final leg of the sport’s Triple Crown, and counts five-time winner Ronnie O’Sullivan as its reigning champion. Betway’s CEO Richard Akitt said: “Betway is delighted to confirm our commitment to snooker fans everywhere by extending our presence in the sport in sponsoring such a prestigious tournament. “Snooker is a sport which is going places with worldwide viewing figures increasing year-on-year and it’s fantastic for us to be associated with the game as it breaks new ground.” World Snooker Chairman Barry Hearn said: “We are thrilled to welcome Betway on board for what is truly one of the crown jewels of the snooker calendar. Betway recently sponsored the Shoot-Out and World Seniors Championship so they are aware of the incredible exposure they can expect through our sport. “The Betway UK Championship will be watched by many millions of people across the planet as the very best players compete for one of the most prestigious titles. Last year’s final between O’Sullivan and Trump was an all-time classic. “We have hosted this event at the York Barbican each year since 2011 and the venue has been a great success, with ticket sales up 20 per cent last year, and we look forward to seeing record crowds again this time.” Betway recently became the principal Club sponsor of West Ham United and is the title sponsor of the Betway Premier League Darts. Betway sponsored the 2015 Champion Chase at the Cheltenham Festival, and extended its Flat portfolio to cover the Betway Lincoln at Doncaster, The Chester Cup and high-profile Group contests at York.

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