Betway becomes international sponsor of Davis Cup and Fed Cup

The ITF announced today that Betway Sportsbook, one of the world's leading betting and gaming companies, has become an international sponsor of both Davis Cup and Fed Cup by BNP Paribas until 2018.

Betway was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and it will enjoy prominent visibility at this weekend's Davis Cup by BNP Paribas Final in Ghent.

Betway will receive court-side branding at all Davis Cup and Fed Cup by BNP Paribas World Group ties, where its on-site presence will enable innovative activations to strengthen fans' engagement with and enjoyment of tennis' premier team tournament.

All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti-Corruption Programme.

"The ITF welcomes Betway to our family of sponsors," said ITF President David Haggerty. "To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans' enjoyment of the competitions is an important initiative.

"Betway is a well-respected international betting brand. The ITF and Betway share the mission to keep the sport of tennis clean."