Relax Gaming debuts in Italy with PokerStars launch

Relax Gaming, the iGaming aggregator and supplier of unique content, has agreed a deal to supply operator group PokerStars with its portfolio of tier-one games, making the provider’s titles available in the Italian market for the first time.

This marks the first stage of Relax’s plans to expand significantly across multiple European markets throughout 2022.

PokerStars ranks among the top three Italian operators and its customer-base will now be able to enjoy fan favorite titles such as Temple Tumble and the blockbuster hit, Money Train 2.

In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programs.

As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.

Commenting on the debut, Relax Gaming’s Chief Regulatory Officer, Alexia Smilovic Rønde, said: “Entering the Italian market is another major milestone on Relax's path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation.”

“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results.”

Relax Gaming’s Chief Commercial Officer, Nadiya Attard, added: "It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.

“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come. "

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Relax Gaming celebrates landmark deal with PokerStars

Relax Gaming, the iGaming aggregator and supplier of unique content, has penned a deal with leading global betting, gaming and entertainment brand PokerStars.

Set to encompass numerous markets, the agreement will give the operator group’s enormous international player-base access to its award-winning catalogue, including player favorites Temple Tumble, Iron Bank and the hugely popular Money Train 2.

Alongside its own high-quality games, PokerStars will be able to select content from Relax’s 50-plus hand-picked aggregated partners including Fantasma Games, ReelPlay, and 4ThePlayer, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programs.

The deal is set to significantly boost Relax’s exposure across key jurisdictions across Europe, with Italy and Spain to be high-priority markets for both partners as the esteemed supplier looks to continue expanding its extensive tier one presence.

Commenting on the deal, Daniel Eskola CCO at Relax Gaming said the new partnership offered important added visibility and underlined the provider’s rapid market expansion and ambitious strategy for the year.

He added: “It’s always a pleasure to partner with the world’s leading online brands that are making a huge impact in the market through innovation and a quality offering.

“PokerStars is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”

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Relax Gaming crowned as Poker Supplier of the Year

Relax Gaming, the innovative content provider and aggregation platform, has claimed the esteemed title of Poker Supplier of the Year at the 2020 Gaming Intelligence Awards.

The highly acclaimed award recognizes the platform’s unrivaled success in the last year, in which it has significantly outperformed the market average, achieved consistent growth and succeeded in attracting new player demographics.

Available exclusively through Kindred, Relax Gaming’s poker product was designed to reinvent the stagnating sector and expand the appeal of the vertical beyond experienced high rollers. In 2019, the supplier broke new ground in France by being the first to launch a poker product for a number of years.

Relax Gaming has continued its commitment to advancing the product via a series of feature and format developments that have contributed to the product’s outstanding success, including its revolutionary HexaPro platform. Offering a unique take on the Jackpot SNG format that is packed with all-in situations, HexaPro has captured audiences with state-of-the-art graphics and a unique pre-game lottery to create a market leading poker experience.

Martin Stålros, Relax Gaming COO, said: “Relax Gaming’s poker product was designed with a clear ambition: to reinvigorate a declining casino vertical. We have not only bucked the market trend in developing a platform that significantly drives profit but also delivered growth over 25 consecutive quarters for our partner Kindred since launching in 2014.

“Our achievements in the sector have been pronounced and it is fantastic to be recognized for the hard work, dedication and innovative thinking that has made Relax’s poker platform the most successful on the market.”

Relax Gaming has rapidly grown its portfolio in recent months, now providing its partners with a roster of over 1,000 casino games, including high-quality aggregated content from selected Silver Bullet and Powered By studios together with innovative proprietary products.

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