ESA Gaming enhances Italy footprint with Betfair agreement

ESA Gaming, the innovative games provider, has partnered with Flutter brand Betfair to integrate its full product suite of proprietary titles alongside its comprehensive Game Aggregator System to be deployed in Italy.

The deal will see ESA Gaming’s full slot offering go live with the leading brand in the country, including popular slots such as Chicken Bonanza and recent launch Santastic 4.

In addition, Betfair customers in the regulated market will be able to enjoy thousands of games from more than 70 standout suppliers, with the broad offering incorporating slot content, live casino games, and non-traditional content from both ESA Gaming’s own portfolio, as well as third-party providers.

The partnership with the iconic Flutter brand is another statement of commercial intent by ESA Gaming in Italy, a country where it has established itself as a leading supplier of content from both its own arsenal of games, and its GAS portfolio.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Partnering with a major Flutter brand is an exciting moment for us as we further consolidate our position as a leading aggregator and supplier in Italy.

“With a wealth of top-performing content, it’s another milestone deal for us and we look forward to working closely together.”

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ESA Gaming boosts Betsson collaboration with Italy expansion

ESA Gaming, the innovative games provider, further boosted its partnership with Betsson after taking its portfolio live with the operator’s Star Casino brand in Italy.

Customers of the online casino will be able to enjoy a broad offering, including immersive video slots, its popular EasySwipe games, and a growing collection of crash titles.

It marks the latest expansion of ESA Gaming’s relationship with Betsson, following a product rollout in Estonia earlier this year. To celebrate the launch of the new titles in Italy, Starcasino is offering its users a special promotion across ESA Gaming title.

ESA Gaming has continued to expand heavily in the Italian market, with Starcasino the latest brand to take its games, joining major operators such as Sisal and Microgame.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “We are excited to further boost our Betsson footprint by taking our games live with its leading Italian brand, Starcasino.

“Our portfolio of content has been well received across the market, and we’re confident this will give a boost to Starcasino players everywhere.”

Fabio Denegri, Head of Sports & Gaming at Betsson Group said: "ESA Gaming has already demonstrated the quality of its exceptional titles, and we are very proud to include them in our offering. This new collaboration and the arrival of the provider in Italy represent a significant step forward for us, as we constantly strive to bring outstanding slots to gaming enthusiasts in the Bel Paese.”

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ESA Gaming launches first title of 2024 with Clover Mine

ESA Gaming, the innovative games provider, has unveiled the seventh installment in its captivating Mine game series, Clover Mine.

The instant-win game presents a cheerful Irish theme coupled with fast-paced gameplay. Players choose their risk level through the number of hidden mines and pick the clover leaves in a quest to discover pots of gold, testing their luck for a chance to secure the x3,886.00 max win.

Clover Mine marks the supplier's inaugural release for 2024, joining the EasySwipe suite of games and an expanding collection of diverse content within its portfolio. This includes an array of Mine games such as Dragon Mine and Goal Mine, complemented by the thrilling crash-style game Big Fish Bonanza and the newly introduced slot, 12 Deadly Spins.

ESA Gaming's lightweight, mobile-first titles seamlessly integrate into operators' sportsbooks or gaming sites, delivering swift performance and unrivalled cross-selling opportunities.

The launch serves as the catalyst for the supplier's content roadmap for the year, featuring a mix of non-traditional content and a lineup of slots. This strategic move reflects the supplier's commitment to expanding the depth and diversity of its portfolio.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “This release not only reinforces our commitment to providing our partners with captivating gaming experiences but also sets the stage for what is set to be a promising content roadmap in 2024."

“Clover Mine, with its lively Irish theme and dynamic gameplay, exemplifies our dedication to pushing the boundaries of entertainment in the iGaming industry."January, a lucky Caesars Rewards member from California hit a six-card straight flush and won $113,581 while playing I Luv Suits poker.

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ESA Gaming expands aggregation offering with Leap Gaming

Games provider ESA Gaming further bolstered its Game Aggregation Service (GAS) following an agreement with IMG ARENA’s virtual games provider, Leap Gaming.

Leap Gaming brings more than 15 games to the GAS offering, featuring a range of ultra-realistic 3D titles, including Virtual Races, Virtual Golf, and Virtual Football League.

Additionally, Leap Gaming will supply a selection of slot, lottery, and table games, including titles, Shields of Troy, Magic Fusion, and 3D Baccarat. These captivating games are poised to be seamlessly integrated onto ESA Gaming's platform.

Leap Gaming joins more than 60 suppliers on ESA Gaming’s aggregation platform, following recent agreements with Wazdan and G.Games.

"Embarking on this venture with Leap Gaming marks another significant step forward for our aggregation offering, providing a fusion of realism and excitement that transcends boundaries,” said Thomas Smallwood, Head of Marketing at ESA Gaming. “With Leap Gaming's cutting-edge titles, we are not just expanding our platform, we are elevating the gaming experience for our partners and players alike.”

This strategic move reflects ESA Gaming's commitment to expanding its network of portfolio partners, solidifying its position as a key aggregator in the industry.

“We’re delighted to add our products to ESA Gaming’s GAS platform for the iGaming industry,” said Tal Yogev, Chief Operating Officer at Leap Gaming. “We’re confident that its operator partners will love our engaging, exciting slot titles and look forward to reaching new heights together.”

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ESA Gaming unites with REEVO

REEVO, the B2B content and aggregation platform, partnered with ESA Gaming, a provider of gaming products. By integrating ESA Gaming’s gaming content into REEVO’s platform via a single, hassle-free API integration, REEVO aims to streamline the process for its clients, providing a seamless and enjoyable gaming experience for their partners while saving valuable time and resources.

REEVO is on a mission to simplify and accelerate the customer journey for iGaming operators. Its portfolio features an array of high-performance slot and table games. REEVO also offers an extensive collection of 8000+ games, including slots, table games, crash games, and live gaming experiences, sourced from esteemed third-party suppliers. The company’s commitment to innovation will see the addition of over 10 new game providers in 2023 and more than 60 in 2024.

ESA Gaming, founded in 2009, has made a name for itself as a provider of non-traditional casino content and has recently announced its foray into the slots space as well with the first title being launched shortly.

ESA Gaming has had great success with its EasySwipe offering, a lightweight HTML5 mobile-first game family. These titles seamlessly integrate into sportsbooks, enhancing the user experience by offering top-quality casino games without interrupting the sports betting experience. Notably, EasySwipe™ games have a proven track record of cross-selling without cannibalization, allowing sportsbooks to extend brand loyalty and boost revenue. ESA Gaming also offers a content aggregation platform and a poker product.

“We are excited to join forces with ESA Gaming to offer our operator partners a seamless and diverse gaming experience,” said Petra Maria Poola, Head of Sales, REEVO. “This partnership allows us to further empower our clients by integrating ESA Gaming’s top-tier gaming content into our platform through a single API, simplifying the process and driving customer engagement.”

The partnership between REEVO and ESA Gaming leverages the strengths of both companies. REEVO’s powerful aggregation platform and ESA Gaming’s innovative mobile gaming solutions will provide operators with a complete package to meet the evolving demands of the iGaming industry.

“We have experienced great momentum in 2023, furthering the reach of our unique content and by partnering with REEVO, we will get our games in front of new audiences in key markets,” said Thomas Smallwood, Head of Marketing at ESA Gaming. “As we continue to grow our product offering and geographical footprint, we are thrilled to have REEVO on our side.”

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