William Hill partners with NJ Devils and Prudential Center

William Hill U.S., the world’s leading sportsbook operator, the New Jersey Devils and Prudential Center announced today a multi-year agreement, signifying the first professional sports team to partner with a sportsbook in New Jersey after the state’s legalization of sports betting in June 2018. The partnership, with two of Harris Blitzer Sports & Entertainment’s marquee properties, is highlighted by a permanent in-arena activation called the “William Hill Sports Lounge.” With the goal of providing a dynamic and engaging sports viewing experience, the lounge will feature more than 20 digital screens showcasing the world’s most popular sporting events and compelling odds. Located outside Section 18 on the Main Concourse of Newark’s Prudential Center, the William Hill Sports Lounge will be open for all Devils home games and the more than 175 concerts and special events held at the arena annually.

“We are thrilled to partner with the New Jersey Devils and Prudential Center,” said Joe Asher, CEO of William Hill. “With three retail William Hill Sports Books and our Mobile Betting app now available in the Garden State, engaging New Jersey sports fans is extremely important for us. This partnership provides us with a number of fantastic opportunities to connect directly with the passionate supporters of New Jersey’s hockey team.”

“In William Hill, we have found a partner that shares our dedication to the state of New Jersey and our commitment to creating a dynamic and engaging fan experience,” said Hugh Weber, President of Harris Blitzer Sports & Entertainment, the New Jersey Devils and Prudential Center. “As the No. 8-ranked arena in the world and in light of the New Jersey Devils’ international roster and fanbase, it was only natural that our first partner in this dynamic new category be a trusted, international brand like William Hill.”