BGaming extends Winbet partnership with Bulgarian launch

Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.

As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.

Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.

BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.

Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.

“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighboring market alongside this major brand.”

Victor Perenovski, Operations Director at Winbet, said: "BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.

“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviors. We anticipate a partnership that will continue to deliver positive results.”

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BGaming forms global content distribution partnership with Alea

Popular iGaming content provider BGaming has leveled up its international presence in partnership with leading aggregation platform Alea.

The agreement follows a significant rise in the popularity of BGaming’s portfolio, which has been fully integrated through a seamless API. As part of the deal, fan favorites such as Bonanza Billion, Aztec Clusters and Burning Chilli X have been made available to Alea’s operator partners in regulated markets globally, with a particular focus on LatAm and Europe.

Alea, formed in 2012, has a sought-after library of more than 16,000 casino games, slots and live games from more than 250 operators. By joining forces with BGaming, the platform will inject further creativity and variety into their offering, attracting players with a regular stream of innovative releases.

This collaboration underscores BGaming’s commitment to empowering aggregators to deliver diverse content that fuels operator growth by helping them attract and retain players with exceptional releases.

Marina Ostrovtsova, CEO at BGaming, said: “We are thrilled to partner with Alea as we accelerate our global expansion strategy. Their data-driven approach to enhancing player experiences aligns perfectly with BGaming’s approach to game development.

“Its extensive reach and expertise will be instrumental in introducing our innovative games to new audiences worldwide.”

Jordi Sendra, CEO at Alea, said: “BGaming consistently surprises and entertains audiences worldwide, with unconventional and fresh approaches.

“We look forward to infusing this creative spark into our portfolio as we deliver its titles to our wide operator network and equip them with the products to grow their player base.”

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