ICE London visitors win trip to 'Paradice'

Clarion Gaming has ripped up its own rulebook by declaring not one, but two winning entries for its #myparadice competition run through social media.

Such was the quality of entries that the organizers of the world's biggest gaming technology event (6-8 February, ExCeL London, U.K.) have named gambling education charity, YGAM and Netherlands-based ICE visitor Wilco van Boxtel as joint winners. Both will experience a seven-night trip for two to Paradise Island in the Bahamas. Asked to explain their idea of Paradise, the winning YGAM entry defined it as "working with the talented @ygamuk team to minimize gaming–related harm," with Wilco van Boxtel proposing an intriguingly ICE-hued sunset on the beach. Both entries were selected from hundreds submitted by ICE London's international stakeholders.

Reflecting on the success of the competition, Dan Stone, Senior Marketing Manager responsible for ICE London, said, "We wanted to launch the marketing campaign for the most spectacular event on the gaming industry calendar in spectacular fashion. The competition prize, which echoed the Passport to Paradice ICE London 2018 creative, certainly captured the imagination of our stakeholders. The message behind the YGAM entry highlighted the importance of a collective approach toward minimizing gaming-related harm and Mr Van Boxtel's captured the essence of Paradise in the mind of the judging panel."