ICE 2016 will be the biggest on record

The 2016 edition of ICE (2-4 February) will be the biggest on record with the world's most international gaming expo occupying 38,980 square meters (sqm) of net floor space, across 15 of the 20 halls available at the ExCeL Centre, London's largest purpose-built events and conference venue. This compares against the figures for ICE 2015 which comprised 37,500 sqm and occupied 14 halls.

Kate Chambers, who has directed the development of ICE at ExCeL said: "An important part of our decision to make ExCeL the new home for ICE in 2013 was based on the ability the venue provides to grow and develop the world's most important gaming expo within a modern business environment.

"In the exhibition industry, size is clearly an important issue, however, as guardians of what has become world gaming's most influential business-to-business event, we are mindful of the need to ensure that the pace of growth is measured and sustainable. ICE is now part of the fabric of world gaming and Clarion has a development strategy in place designed to ensure that continues to be the case over the long-term."