Betway signs deal to sponsor eSports tournament

Betway Sportsbook has signed a deal to sponsor the largest eSports tournament in the U.K., the ESL UK Premiership.

The partnership marks the first foray into sponsorship within eSports for the online bookmaker, who recently launched a dedicated eSports betting portal.

The final of the Counter-Strike: Global Offensive tournament begins on 24 October, with some of the U.K.’s best teams competing for glory at London’s MCM ComicCon.

Betway’s Alan Alger said: “Our eSports offering continues to grow exponentially, and the introduction of our eSports-only microsite has proven very popular. The partnership with ESL further cements our commitment to the eSports community and we can’t wait for the play-offs and finals to get started.