Milan, Italy — The Golden Boomerang Awards 2025 reached new heights of prestige and celebration this year as Boomerang Partners hosted the landmark event at none other than the legendary San Siro Stadium. Drawing over 400 partner teams from around the world, the event has firmly established itself as one of the premier global gatherings in the affiliate marketing industry, honoring excellence across sports and a range of performance-driven verticals.
The evening’s highlight was the presence of Andrea Pirlo, AC Milan legend and global football icon, who graced the stage to personally present the awards. His participation brought a special significance to the night, as he applauded the innovation and performance achievements of this year’s winners.
Andrea Pirlo commented:
“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”
Kajino Media Takes Top Honors
In total, 11 awards were presented in major affiliate marketing categories, culminating in the prestigious GrandPrix award, which was claimed by Kajino Media for dominating the sports leaderboard.
Kajino Media’s founder shared:
“The Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!”
A Night Beyond Awards
The ceremony was more than a celebration of affiliate success—it was an immersive VIP experience. Guests received exclusive access to the Mondo Milan Museum and the Official AC Milan Store, where a live Italian artist created custom T-shirts for attendees.
Renowned Italian showrunner Gabriele Rizzi, known for his collaborations with top fashion houses, curated a stunning stage production, while performances from elite DJs, fashion artists, and a Michelin-starred culinary team elevated the experience.
Giving Back Through Sport
The evening also featured a memorable charity auction, with standout prizes including:
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A commemorative watch honoring AC Milan’s 2003/2004 title-winning season
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A custom ball signed by Andrea Pirlo
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A lot of premium wine from Pirlo’s own collection
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A signed jersey by team star Rafael Leão
The auction raised €8,000, all of which was donated to Fondazione Milan in support of youth sports projects.
Benedetto Di Blasi, Fundraising and Digital Communication Officer at Fondazione Milan, said:
“Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”
Looking Ahead
The Golden Boomerang Awards 2025 showcased how the power of sport, affiliate technology, and human connection can converge to create something unforgettable. With legendary guests, world-class entertainment, and a commitment to social impact, the ceremony raised the bar for what industry events can be.
Boomerang Partners has already begun work on the third season of the tournament, promising another groundbreaking year for the affiliate community.
Stay tuned—the boomerang always comes back.
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