UFC and PokerStars team up for first official poker sponsorship

UFC, the world’s premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, today announced a new marketing sponsorship.

Under the terms of the agreement, PokerStars becomes UFC’s first-ever "Official Poker Partner," creating a new sponsorship category. PokerStars will have a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View event of 2018, UFC 232: JONES vs. GUSTAFSSON 2, which takes place from T-Mobile Arena in Las Vegas on Saturday, 29 December. Additional partnership activations for the event will include the integration of PokerStars branding during UFC’s telecasts, as well as digital and social media, and other promotional opportunities.

“We’re excited that PokerStars has joined our roster of global partners and has helped us create a new sponsorship category for our final event of 2018,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This agreement lays the foundation to work together with PokerStars in the future to grow our respective customer bases in key markets.