PokerStars becomes Italian market leader

PokerStars Casino.com, an Amaya Inc. brand, has become the market leader among online casinos in Italy after just two years in the market. PokerStars Casino, which launched in April 2015 and is the sister brand of PokerStars, the world's largest online poker site, topped the June casino GGR charts with 8.85% of the Italian online casino market share to take the top spot from longstanding leader Lottomatica, as reported by Amministrazione Autonoma dei Monopoli di Stato (AAMS).

Bo Wänghammar, Managing Director of PokerStars Casino, said, "These results show that we are continuously growing and are on track to becoming Italy's favorite igaming destination. However, we don't just want to match the best casinos out there, we want to surpass them. We plan to continue improving our casino offering by expanding our selection of top games, enhancing our VIP program, expanding customer acquisition efforts and introducing an improved mobile casino app."

Stars Rewards, which launched in Italy on 1 June, provides an exciting loyalty scheme that gives PokerStars.it players personalized rewards based around the games that they play across all Stars brands. Stars Rewards avoids complex contribution percentages and instead uses progress bars and boosts that make every game count for all players, not just high volume players.