Be the House signs deal with William Hill

Be The House, an innovative new gaming company, is launching its unique Cash In Roulette product with William Hill Casino, as it looks to breathe life back into the casino vertical.

Cash In Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single spin roulette.

This means players can place bets on outcomes like 1 number 8 in the next 10 spins, 14 black numbers in the next 20 spins, and 65 reds in the next 100 spins, with an astonishing array of odds, from odds-on all the way out to 1 million to 1.

William Hill are planning to offer liabilities of up to £1 million per line which is a huge increase on traditional roulette.

Cash In Roulette attracts players with the potential for higher payouts, greater control over their volatility, and, crucially, the ability to cash out during a multi-spin bet.

Benefits to operators include the ability to attract new players to this exciting new twist in roulette, a wider customer base to cross sell to and longer sessions from players.

Be The House holds a pending patent for accumulative casino on all table games and will be rolling them out over the next few months.

Seth Freedman, CEO and co-founder of Be The House, said: "The online casino vertical has been lacking a truly innovative product for some time now, and we firmly believe that Cash In Roulette is a game-changer for operators and players alike.

"We are thrilled to be launching with William Hill, whose confidence in our product is proof of just how exciting and fresh it is. We are sure their players will enjoy the control and flexibility it offers, and that it will enhance their overall experience of the game."