PokerStars Casino begins TV ad campaign

PokerStars Casino.com, an Amaya brand, today launched its first ever TV advert, which will play across U.K. digital stations and video display advertising. The debut advertisement features cutting-edge digital graphics showcasing popular PokerStars Casino games such as slots, blackjack and roulette to a mainstream audience for the first time. The advert reflects the casino's unique look and feel, while staying faithful to the heritage of the PokerStars brand.

PokerStars Casino has proved hugely popular with almost half a million people playing a game in the last quarter, making it already one of the largest online casinos in the world. PokerStars Casino's next step to becoming a global casino leader is to raise awareness of the brand, its top-class product offering, and customer service to a wider audience.

The new strategic direction aims to grow the amount of new players outside of the existing PokerStars cumulative customer base of more than 105 million, by reaching out to a wider mainstream market.