MGS survey signals increasing Chinese interest in global market

The MGS Entertainment Show - Creativity & Innovation (MGS), the fastest growing exhibition on the international gaming calendar, has reported a stronger commitment to the event from the mainland Chinese buying sector and a growing interest in the internationalization on the show floor, according to the findings of its 2015 Survey.

The MGS annual indicator showed that as many as 58% of its mainland Chinese visitors now use the November outing as their only exhibition attendance in the sector. The key visitor finding coincides with another notable factor - the significant rise in the number of international companies represented at MGS (55), which has almost doubled over the last three years. The MGS survey examined performance feedback, customer satisfaction and new initiatives, and has been used to help shape the show's new three year vision which is due for presentation to the global industry in the coming weeks.

The MGS analysis, which focused on the response of both visitors and exhibitors to the Asian gaming industry's 2015 exhibition, produced encouraging results for the show itself, as well as signals of intent going forward. Its major findings included:

Primary Exhibition: 58% of Mainland Chinese visitors use MGS as their only trade show attendance
Purchasing Authority: 74% of MGS visitors were drawn from the senior buying positions, holding the authority to approve or recommend purchases
Executive Attendance: 85% of MGS visitors held leading management posts, operating directorial and senior professional management roles
Countries Represented: 55 countries are now represented on the MGS showfloor
Recommendations: 95% of all visitors would be returning in 2016

Elf Hui, recently appointed MGS Event Organizer, responded positively to the findings, stating: "Obviously, these are encouraging figures for the show and provide support and reinforcement to our clear objectives. But more importantly, the findings offer an insight to the future direction of our marketplace and sends an interesting signal as to where the questions, and most importantly, the commercial intentions are being directed."