DraftKings launches in the UK

DraftKings, the world's leading daily fantasy sports platform, today announced its official launch into the U.K. market. Beginning Feb. 5, daily fantasy sports enthusiasts will be able to join the U.K.'s estimated 8.5 million season-long fantasy football fans to compete in these skill-based contests.

The North American phenomenon has paid out over one billion dollars in cash prizes since its launch in 2012 and has attracted just over six million registered users to date. Players can engage in matchday games in addition to their traditional season-long challenges with instant rewards.

"DraftKings will bring a totally new experience for sports fans, offering players the opportunity to test their skill at fantasy contests with the immediacy of daily play," said Jason Robins, co-founder and CEO of DraftKings. "Alongside our new partners Arsenal, Liverpool and Watford, our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams."