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sabato 9 maggio 2015

Neymar Jr. to join PokerStars as brand ambassador

(PRESS RELEASE) -- Brazil’s football icon Neymar Jr. has taken his love of poker to the next level by becoming an ambassador for the world’s most popular poker company, PokerStars, Amaya Inc. announced today.

Neymar Jr., who is as much a phenomenon in social media as he is on the football pitch, will promote PokerStars in advertising, charitable events and special appearances, including participating in major live and online poker tournaments. The young Brazilian has a massive social following worldwide, with more than 18 million Twitter followers and 51.2 million Facebook fans.

“Neymar Jr. is one of the brightest stars in the sporting world, and PokerStars is proud to be associated with him. Together we will grow the popularity of poker and show new audiences the competitive, fun and strategic game of poker,” said Michael Hazel, interim CEO of PokerStars. “Working with Neymar Jr. continues PokerStars’ history of investing in mainstream athletes who want to leverage their success in competitive sports to become successful poker players.”

Amaya Chairman and CEO David Baazov said the signing is an investment in the growth of poker globally. “Neymar Jr. is a young and extremely charismatic megastar who loves interacting with fans on social media, is comfortable on camera and loves the game of poker," Baazov said. "And as a superstar with one of the world’s most famous football clubs and football nations, his appeal is global. This partnership is a great opportunity to market the game of poker across the globe and attract new fans."

An avid and passionate poker player, Neymar Jr. regularly posts photos and videos on his Instagram about his poker exploits, including home games with his friends, as well as photos with his dog, aptly named “Poker,” sharing his love of the game with a following of 14.5 million.

“Growing up and playing football every day has made me a competitive person. When I’m not playing football, playing poker and competing against my teammates on the road or in home games with friends is one of my favorite things to do,” said Neymar Jr.

“To be a successful poker player, you require many of the same skills needed to be a successful footballer – mental strength is important; resilience, patience, composure and focus. I love the challenge, whether it’s on the football pitch or at the poker table,” he continued.


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