The first offerings – blackjack and roulette – will roll out on a market-by-market basis beginning this month with completion anticipated by the end of 2014 reaching nearly half PokerStars’ current player base. PokerStars will add sports betting and other popular casino games in 2015. It also plans to launch a full-featured casino on mobile and web in 2015.
The launch of sports betting and casino games on PokerStars.com leverages the expertise and experience that has been gained from the launch of casino games earlier this year on PokerStars.es in Spain and on Full Tilt in January 2014.
“We are taking the same principles, practices and integrity that make PokerStars such a successful and beloved brand and applying them to new verticals,” said Eric Hollreiser, Head of Corporate Communications. “These new products will also support the development of poker and grow the overall business.”
The rollout of casino on Full Tilt and PokerStars.ES has been greeted well by poker players with approximately 30% of poker customers playing casino monthly, where those games are available. Moreover, 50% of Full Tilt casino players say that the site is the only online casino at which they play.
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