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sabato 23 agosto 2014

Top L.A. brand anchors SLS Las Vegas

LAS VEGAS -- Deciding on SLS Las Vegas Hotel Casino’s retail components was a “no-brainer,” said Sam Bakhshandehpour, president of the hotel-casino’s management company, Los Angeles-based SBE Entertainment Group, LLC.

“We chose Fred Segal as the exclusive retailer at SLS Las Vegas as a strategic move,” Bakhshandehpour said. “We wanted to do something that went against the grain compared to what other casino operators have done on the Strip. We also wanted a like-minded retailer for our demographic and they’re an iconic L.A. brand.”

Bakhshandehpour said retail is an important part of completing the overall SLS Las Vegas experience.

“There’s big-mall retail, which is traditionally done in Vegas, however, it’s something that is replicable in people’s hometowns,” he said. “Fred Segal provides a unique experience for a narrow demographic.”

Fred Segal, which was created in 1961 in Los Angeles, has locations in Los Angeles and Santa Monica, Calif.

Fred Segal CEO Paul Blum said the store will operate seven retail concepts throughout SLS including He, a men’s sportswear and accessories store; She, women’s sportswear and accessories; Jeans, which will offer both men’s and women’s denim; Play, intimate apparel; Goods, which will feature housewares and novelty items; Jewels; and Shoes.

Women’s clothing brands will include Torn by Ronny Kobo, Zimmerman and Jonathan Simkhai, along with Zachary Prell, Billy Reid and Todd Snyder for men. Bamford Watch Co., Gasia and Shaun Leane will be among the designers featured at Jewels.

“Every two to three months there’s a changeover of product assortment at Fred Segal,” Blum said. “Our brands are constantly changing as our concept revolves around a flow of a lot of different brands.”

The retail space at Fred Segal inside SLS Las Vegas encompasses 10,000 square feet; each store covers 1,200 to 2,000 square feet, Blum said.

“Customers will stroll through the casino, pool, restaurants and clubs and our stores are interspersed throughout,” he said. “What’s interesting about our retail concept is that shopping will be spread throughout, not the usual formula where retail is in one place.”

Fred Segal’s move into Las Vegas will be the first store outside of California, said Blum, who added that the company is anticipating the opening of its first international location in Tokyo next spring, which will feature a mix of retail, including a spa and cafe.

“It’s very exciting, and our plan is to open up other locations outside of California in the future,” he said. “Las Vegas is a great place to start as we have access to international clientele and it’s an innovative and different setup. We didn’t want to open regular stores, we wanted an interesting concept and I’m really excited about it.”

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